Adidas Sold a Million Shoes Made of Ocean Plastic


Adidas sold a million pairs of shoes made from ocean plastic last year, according to CEO Kasper Rorsted.

In 2015, the German sportswear giant partnered with Parley for the Oceans , an environmental initiative addressing major threats to the world’s oceans, to develop products made from recycled marine plastic. After much anticipation, they introduced three versions of the UltraBoost shoe last year.

“We last year sold 1 million shoes made out of ocean plastic,” Rorsted told CNBC on Wednesday.

Each pair uses an average of 11 plastic bottles and incorporates recycled plastic into the laces, heel webbing, heel lining and sock liner covers.

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