Amazon has a real fake review problem

Paid review writing is the modern lemonade stand. According to the people who do it, it’s a quick, easy way to earn a few bucks and get free stuff — but not a career. And because the bidding, writing, and transaction happen online, it can all be done from a laptop in your bedroom.

Many reviewers who spoke to BuzzFeed News are men in their late teens or early twenties who viewed the activity as a hobby. All wished to remain anonymous, out of fear of being caught by Amazon, which typically results in revoked reviewing privileges or, in the most severe cases, being banned from reusing the same delivery address or payment method with a new account.

Josh, which is not his real name, is fairly new to reviewing; he discovered it through /r/slavelabour. He said he’s in it for the stuff: “You get to keep the product, so that’s a plus. It’s interesting to test out new and unique products in my opinion.”

The most industrious paid reviewers become moderators and begin facilitating review deals themselves. Frank, whose name has been changed, manages an Amazon review Slack channel in his spare time. The entrepreneurial 18-year-old scours Amazon for products that aren’t well-rated and offers the product’s seller his Slack channel’s review services. Listings with a small number of reviews and a low-star rating are ideal candidates. “If [a product listing] has 30 reviews with an average of 2.5 stars, it’s worth it and I’ll reach out,” he said.

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