Amazon’s Alexa Reviewers Can Access Customers’ Home Addresses


An Amazon.com Inc. team auditing Alexa users’ commands has access to location data and can, in some cases, easily find a customer’s home address, according to five employees familiar with the program.

The team, spread across three continents, transcribes, annotates and analyzes a portion of the voice recordings picked up by Alexa. The program, whose existence Bloomberg revealed earlier this month, was set up to help Amazon’s digital voice assistant get better at understanding and responding to commands.

Team members with access to Alexa users’ geographic coordinates can easily type them into third-party mapping software and find home residences, according to the employees, who signed nondisclosure agreements barring them from speaking publicly about the program.

While there’s no indication Amazon employees with access to the data have attempted to track down individual users, two members of the Alexa team expressed concern to Bloomberg that Amazon was granting unnecessarily broad access to customer data that would make it easy to identify a device’s owner.

Location data is more sensitive than many other categories of user information, said Lindsey Barrett, a staff attorney and teaching fellow at Georgetown Law’s Communications and Technology Clinic.

“Anytime someone is collecting where you are, that means it could go to someone else who could find you when you don’t want to be found,” she said. Widespread access to location data associated with Alexa user recordings “would set up a big red flag for me.”

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