Forget the NSA: Why 3rd Party Spying is a Problem the FCC Ignores


Susanne.Posel-Headline.News.Official- google.facebook.great.clips.fcc.3rd.party.data.collection.selling.nsa_occupycorporatismSusanne Posel ,Chief Editor Occupy Corporatism | Co-Founder, Legacy Bio-Naturals
November 9, 2015

 

While the National Security Agency (NSA) has become the post child of internet surveillance, the real watchers continue to silently monitor every smartphone, laptop and all other online-ready devices and there’s nothing the Federal Communications Commission (FCC) can do about it.

According to the announcement , the FCC “has no intent to regulate edge providers … [and] to adopt, promulgate rules protecting the authorized use of consumers’ personal information by requiring edge providers to honor ‘Do Not Track’ Requests” is inconsistent with the Commission’s articulation of the effect of its reclassification of BIAS and the scope of the privacy practices it stated that it intends to address pursuant to that reclassification.”

The FCC’s Do Not Track was developed as “a technology and policy proposal that enables users to opt out of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms.”

The bureaucracy acknowledges that 3rd parties offer “tracking opt out” but this practice is not mandatory and it cannot be forced onto corporations by the federal government.

Companies such as Facebook and Google track users incessantly and rely on that data to set up their investor models by monetizing user private information.

But franchises such as Great Clips are masters of user data collection and their operations go largely unnoticed, even by their customers.

Great Clips uses customer segmentation which divides “a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits” and then sells their customer lists to 3rd party clients.

This data can be collected at “a Great Clips salon” or online via “participation in a sweepstakes or other give-away” offers provided during the “check-in” process.

This includes:

• Customer name
• Home address
• Telephone number
• E-mail address
• Personal preferences
• “Other personal identifiers”

At any time, Great Clips can call-up tracking data from “all salons” and use it for customer “report information” in conjunction with interested 3rd parties and “use these [measures] to drive growth and profitability in [their] salons.”

One of their 3rd party partners is a data mining corporation called Alteryx. This company has a unique “data blending and advanced data analytics” that allows for the creation of massive customer databases to be sold for a mere $30,000 per client.

Alteryx began as SRC, LLC which released Allocate , a data mining engine that incorporated geographical from the US Census which was malleable for the purpose of mapping and analyzing customer consumer habits.

This corporation is supplied private data from Great Clips and numerous clients such as:

• McDonald’s
• Kaiser Permanente
• Experian
• Dunkin’ Donuts
• AAA
• Dairy Queen
• Discovery Communications
• Equifax
• Family Dollar
• Ford
• Kroger
• Levi’s
• Michael’s
• Paychex
• Rent-A-Center
• Time Warner Cable Media
• Verizon
• Yankee Candle
• YUM Brands

Unsuspecting customers have their data analyzed by Alteryx and sold to their customers such as:

• AccuData
• Amazon Web Services
• Cloudera
• Experian
• HP/Vertica
• Human Data
• TomTom

And this process all begins with a simple question at the register: “What’s your name?”





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