Get The Winning Habit

Ethnic nationalist movements will forge ahead when they realise there is no difference between selling a service and political activism. Principles that underpin the good salesman’s performance should be applied to political activism.

KISS is the acronym for Keep It Simple, Stupid. Time after time I see sales lost because the salesman rambles. Whilst on the KISS principle let us proceed using the term sales rather than political activism. If you don’t yell you don’t sell is a maxim akin to ‘it’s a numbers game’.

“You’re really lucky,” the month’s top salesman was told. He replied: “The harder I work the luckier I get.”

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What you call cold feet is what salesmen know as buyer’s wobble. The client lacks the confidence to make a decision. The Sales Director of Rolls-Royce Motor Cars says, ‘If you cannot make a decision you should not be in business. If you make a right decision you win.  If it is wrong you learn from it. Procrastination helps no one.’  Yes, take the initiative and keep it simple by allowing your potential recruit to get things off his chest. All you need do is follow.

The first rule of selling is find out what the customer wants and sell it to him. People love to be asked their opinions, so start off with asking his opinion of the refugee crisis. Listen to his response and remember that when God gave you two ears and just one mouth, He did it for a reason. As soon as he has vented suggest a solution. “You know, Sam. Your talents could be put to good use by volunteering some of your time to.. .. ..”

Don’t sell the steak, sell the sizzle. Instead of bleating on about the consequences of immigration, inspire by reminding him that 1920s Germany was in a far worse mess. Starting with a dozen or so men the NSDAP achieved victory in just 15-years and within 36-months in power turned Europe’s most impoverished country into the world’s happiest and most prosperous. That handful of sometimes dispirited National Socialists had only a vision; you have vision, example and the blueprint.

Everyone has a skill or a need that can be used to build a team of organised activists. There are those with people to people skills, great at written or vocal communication, are internet savvy, are natural organisers or administrators. If you are an organiser you are a sales manager. Identify the positives about each member and make sure they’re round pegs in round holes. Keep things light-hearted. Political activism is interesting fun and offers opportunity to meet like-minded folk. Never be slow to thank and congratulate client or activist. A well-deserved compliment for a job well done is the best bonus of all.

The good salesman knows he will get what he wants when he convinces the client he is going to get what he wants. Gently remind him that all change and achievement finds its beginning in a tiny handful of people. Laurels will be their reward.


Guild 1Guild 1MIKE WALSH In 1988 Mike Walsh was headhunted by Britain’s most powerful trade groups, The Guild of Master Craftsmen and Federation of Master Builders. Over the next twenty years Mike Walsh evaluated business performance and provided mentoring to thousands of Britain’s most successful small to medium large businesses.

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