RT’s #1917LIVE book wins Adweek’s Project Isaac Award for Print Invention


“#1917LIVE: The Russian Revolution in Tweets” was published following a year-long interactive historical Twitter role-play based on 50 researched characters, while the #1917CROWD could also participate as a historical character who lived through Russia’s 1917 revolution. #1917LIVE is the first campaign to be honored with the prize in the Print Invention category since Adweek launched the award in 2013. This years jurors included top professionals in the industry from Havas Media, BBDO, Bloomberg Media Group, 360i and others.

Project Isaac Awards honor campaigns that “rocketed brands to new heights, propelled by a potent mixture of innovation, creativity and technology.” This year’s Gravity winner, McCann New York’s “Astronaut Reality Helmet” for Nat Geo Channel, displays inspired scope and vision, harnessing cutting-edge tech (VR) and original invention (25 replica space helmets were built with internal projection systems) to create a literally out-of-this-world experience.

#1917LIVE is a multi-award winning history project from the team behind #Romanovs100. The 3-time Cannes Lions finalist boasts an impressive awards collection including a Webby, a Shorty, Shorty Social Good, Adweek Arc Award, an Epica, Clio, Digiday and more. The team’s goal is to make education entertaining, interactive and accessible to all. 

Source Article from https://www.rt.com/news/436377-1917live-wins-gold-adweek-project-isaac/?utm_source=rss&utm_medium=rss&utm_campaign=RSS

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