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March 13th, 2013 
David Schulberg the 3rd
WHEN it comes to getting behind the steering wheel, are you an image seeker, a necessity driver or a risk taker?
A survey has identified seven driver personalities and found Aussie motorists are a mixed bag.
Almost a quarter (23 per cent) of the 1003 drivers surveyed are “reliability and efficiency seekers”, valuing these qualities above the way a car looks, the survey by classifieds website Gumtree found.
However, 22 per cent are “image seekers” who are primarily concerned with brand and owning a flashy set of wheels.
The rest are identified as being necessity drivers who only want to get from point A to point B (18 per cent), performance seekers (17 per cent), risk takers who may have cavalier attitudes towards parking or drink driving (10 per cent), accident prone (6 per cent) or cautious (4 per cent).
Cars continue to be a status symbol for some with half, or 53 per cent, admitting they aspire to own a European luxury model such as a BMW, Mercedes Benz or Porsche.
BMW emerged as the most sought-after brand in Australia with 18 per cent indicating it was their most desired car make.
Source Article from http://feedproxy.google.com/~r/newscomaunationalbreakingnewsndm/~3/mbfABUf2P0k/story01.htm
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