ATLANTA — Make way Joe Montana and Steve Young. Colin Kaepernick is leading a brash new group of 49ers to the Super Bowl.

Frank Gore scored a pair of second-half touchdowns and San Francisco, after falling behind 17-0 by the first play of the second quarter, pulled off a record rally for a 28-24 victory over the Atlanta Falcons in the NFC championship game Sunday.

Kaepernick didn’t put up the same dazzling numbers he did in the divisional playoff against Green Bay. But he was solid enough to justify coach Jim Harbaugh’s decision to bench Alex Smith and go with the youngster. The 49ers’ defense did its part, shutting out Atlanta in the second half and making a big stop with just over a minute to go.

San Francisco (13-4-1) moves on to face either New England or Baltimore at New Orleans in two weeks and will try to join Pittsburgh as the only franchises with six Super Bowl titles. It could be a brother-vs.-brother matchup, too, since John Harbaugh coaches the Ravens.

“This is what we play for. We play for this moment,” said 49ers tight end Vernon Davis, who hauled in a touchdown pass from Kaepernick. “We put in all the hard work and get the opportunity to play on the big stage.”

Montana led the 49ers to four Super Bowl wins and Young took them to No. 5. It’s up to Kaepernick to get No. 6 when the 49ers play in the NFL title game for the first time since 1995.

This also was sweet redemption after a bitter loss at home in last year’s NFC title game, when a fumbled return set up the New York Giants’ winning field goal in overtime.

“We’ve come full circle,” said Denise DeBartolo York, part of the family that has owned the 49ers since their championship days, “and the dynasty will prevail.”

The second-year quarterback who runs like a track star guided San Francisco on a pair of second-half scoring drives that wiped out Atlanta’s 24-14 lead at the break. Gore scored on a 5-yard run early in the third quarter, then sprinted in from 9 yards out for the winning score with 8:23 remaining after each team made crucial mistakes to ruin potential scoring drives.

On both of Gore’s TDs, the Falcons had to worry about Kaepernick running it himself out of the spread option, and they barely even touched the running back on either play. His backup, LaMichael James, also ran for a TD in similar fashion.

“I’m just enjoying this,” Kaepernick said. “I mean, I couldn’t ask to be anywhere else.”

He didn’t mind letting others handle the running game.

“I kind of figured that coming in and they showed that on film, so I assumed Frank and LaMichael were going to have a big day,” Kaepernick said. “Frank ran hard today, and I can’t say enough about him.”

The 49ers pulled off the biggest comeback victory in an NFC championship game, according to STATS. The previous NFC record was 13 points – Atlanta’s victory over Minnesota in the 1999 title game, which sent the Falcons to what remains the only Super Bowl in franchise history.

In the AFC, the record is 18 points, when Indianapolis rallied past New England in 2007.

The top-seeded Falcons (14-4), in what appeared to be the final game for Hall of Famer-to-be Tony Gonzalez, tried to pull off another season-extending drive. But, unlike the week before against Seattle, they needed a touchdown this time.

They came up 10 yards short.

On fourth down, Matt Ryan attempted a pass over the middle to Roddy White that would have been enough to keep the drive going. But linebacker NaVorro Bowman stuck a hand in to knock it away with 1:13 remaining.

The 49ers ran off all but the final 6 seconds, not nearly enough time for Ryan to pull off his greatest comeback yet.

With that, the celebration was on in the city by the bay, which is rapidly becoming the new Titletown USA. The 49ers will try to follow the lead of the baseball Giants, who won the World Series in October.

The Falcons came up short of their second Super Bowl, leaving the 1995 Braves as the city’s only major sports champions. This one figures to hurt for a while.

“We didn’t make the plays when we had the opportunity,” Falcons coach Mike Smith said. “There were five or six plays, like in most hard-fought games, that make a difference. There were ebbs and flows and changes in momentum, and they made more plays than we did.”

Kaepernick, who ran for 181 yards against the Packers to set an NFL playoff record for a quarterback, didn’t have much chance to use his legs against the Falcons. He broke off a 23-yard gain, but was thrown for a 2-yard loss the only other time he carried the ball.

But Kaepernick showed he’s more than a runner, shredding the Falcons for 233 yards passing on a 16-of-21 day. His favorite receiver was Davis, who hauled in five passes for 106 yards, including a 4-yard touchdown.

Gore carried 21 times for 90 yards, while James added 34 yards on five carries.

Ryan finished 30 of 42 for 396 yards, by far the best performance of his playoff career. But his postseason record dropped to 1-4, done in by two big miscues – an interception and a fumble – in the second half.

Julio Jones was Ryan’s favorite receiver most of the day, finishing with 11 catches for 182 yards and a pair of touchdowns. He hauled in a 46-yarder less than 4 minutes into the game, then made a dazzling grab in the left corner of the end zone for a 20-yard score. He got his left foot down, then planted his right foot about an inch inside the line – while cornerback Tarell Brown was all over him.

Ryan threw a 10-yard touchdown pass to Gonzalez with 25 seconds remaining in the first half after the 49ers had cut the deficit to 17-14. It seemed the home team had reclaimed the momentum heading to the locker room, but, amazingly, that would be its final score of the day. The 49ers quickly seized control on the opening possession of the second half, driving 82 yards in just seven plays for Gore’s first TD.

After a nearly perfect first half, in which Ryan was 18 of 24 for 271 yards and those three TDs, the quarterback known as Matty Ice made a couple of crucial blunders.

First, he tossed a pass that was picked off by Chris Culliver, halting a drive in 49ers territory. Ryan ripped off his chinstrap in disgust.

Then, with the Falcons in scoring range for at least a field goal, Ryan failed to grab a shotgun snap, appearing to take his eyes off the ball before he caught it. The ball squirted away and Aldon Smith recovered for the 49ers at their own 37.

“Against a good team, you can’t have those kind of mistakes,” Ryan said.

San Francisco also squandered some chances. Struggling kicker David Akers clanked a 38-yard field goal try off the upright, and Michael Crabtree fumbled just short of the goal line, the ball stripped away by Dunta Robinson and recovered by Stephen Nicholas. But, after that big defensive stop with 13 1-2 minutes remaining, the Falcons went three-and-out.

The 49ers drove for the winning touchdown.

Atlanta drove 70 yards, and might have reclaimed the lead if Harry Douglas had been able to stay on his feet while hauling in a 22-yard pass. The defender slipped, and so did Douglas, but he managed to make the catch even though Harbaugh thought it touched the turf. The coach challenged the call, and began hopping around in disbelief when the officials let it stand.

But he got his chance to celebrate at the end.

Gonzalez, who said all year he was 95 percent sure this would be his final season, sounded like he was done.

“I’ve had such a great life,” he said. “I wish it would’ve culminated with the Super Bowl, but it didn’t.”

At least Gonzalez finally won a playoff game. It took 16 years to get his first – the 30-28 victory over the Seahawks – but he couldn’t make it two wins in two weeks.

“If anybody out there is saying I’m going to have regrets, I’m telling you right now that’s not true,” the 36-year-old Gonzalez said.

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  • Matt Ryan

    Atlanta Falcons’ Matt Ryan walks off the field as the San Francisco 49ers celebrate after the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/David Goldman)

  • Matt Ryan

    Atlanta Falcons’ Matt Ryan walks off the field after the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/David Goldman)

  • Jim Harbaugh, Ray McDonald

    San Francisco 49ers head coach Jim Harbaugh celebrates with Ray McDonald after the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Super Bowl XLVII. (AP Photo/Mark Humphrey)

  • Jim Harbaugh, Colin Kaepernick

    San Francisco 49ers head coach Jim Harbaugh, left, hugs Colin Kaepernick after the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/Mark Humphrey)

  • San Francisco 49ers’ NaVorro Bowman, Darcel McBath and LaMichael James celebrate as time runs out in the second half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/Dave Martin)

  • Colin Kaepernick, Matt Ryan

    San Francisco 49ers’ Colin Kaepernick, right, talks to Atlanta Falcons’ Matt Ryan after the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Super Bowl XLVII. (AP Photo/David Goldman)

  • Todd McClure

    Atlanta Falcons’ Todd McClure walks off the field after the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Super Bowl XLVII. (AP Photo/David Goldman)

  • Atlanta Falcons’ Dunta Robinson sits on the team bench after being defeated by San Francisco 49ers in the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/David Goldman)

  • Ricky Jean Francois

    San Francisco 49ers’ Ricky Jean Francois reacts after the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/David Goldman)

  • Matt Ryan

    Atlanta Falcons quarterback Matt Ryan (2) walks off the field as time runs out in the second half of the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/Dave Martin)

  • Jim Harbaugh

    San Francisco 49ers head coach Jim Harbaugh runs onto the field with an assistant after the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/Dave Martin)

  • San Francisco 49ers’ Colin Kaepernick (7) celebrates with Leonard Davis and Daniel Kilgore (67) after the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/Dave Martin)

  • San Francisco quarterback 49ers Colin Kaepernick, left, speaks with Atlanta Falcons quarterback Matt Ryan during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. The 49ers won 28-24 to advance to Superbowl XLVII. (AP Photo/Dave Martin)

  • Frank Gore

    San Francisco 49ers’ Frank Gore (21) breaks away for a nine-yard touchdown run during the second half of the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Dave Martin)

  • Harry Douglas

    Atlanta Falcons’ Harry Douglas makes a catch during the second half of the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/John Bazemore)

  • Matt Ryan, Patrick Willis

    San Francisco 49ers’ Patrick Willis (52) tackles Atlanta Falcons’ Matt Ryan (2) after a short run during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Mark Humphrey)

  • Frank Gore

    San Francisco 49ers’ Frank Gore (21) breaks away for a nine-yard touchdown run during the second half of the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Roddy White, Carlos Rogers

    Atlanta Falcons’ Roddy White (84) breaks up a pass intended for San Francisco 49ers’ Carlos Rogers during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Dunta Robinson

    Atlanta Falcons’ Dunta Robinson celebrates after stripping the ball from San Francisco 49ers’ Michael Crabtree during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Dunta Robinson, Michael Crabtree

    Atlanta Falcons’ Dunta Robinson strips the ball from San Francisco 49ers’ Michael Crabtree during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. The Falcons recovered the fumble. (AP Photo/Dave Martin)

  • Dunta Robinson, Michael Crabtree

    Atlanta Falcons’ Dunta Robinson strips the ball from San Francisco 49ers’ Michael Crabtree during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. The Falcons recovered the fumble. (AP Photo/Mark Humphrey)

  • Michael Crabtree

    San Francisco 49ers’ Michael Crabtree (15) loses the ball neat the goal line during the second half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. The Falcons recovered the fumble. (AP Photo/Mark Humphrey)

  • Atlanta Falcons’ Stephen Nicholas (54) tries to grab the ball after it was stripped by Dunta Robinson (23) from San Francisco 49ers’ Michael Crabtree (15) during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. The Falcons recovered the fumble. (AP Photo/Dave Martin)

  • Stephen Nicholas, Michael Crabtree

    Atlanta Falcons’ Stephen Nicholas (54) tries to grab the ball after it was stripped by Dunta Robinson (23) from San Francisco 49ers’ Michael Crabtree (15) during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. The Falcons recovered the fumble. (AP Photo/Dave Martin)

  • Aldon Smith

    San Francisco 49ers’ Aldon Smith recovers a fumble in front of Atlanta Falcons’ Matt Ryan during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/John Bazemore)

  • Aldon Smith

    San Francisco 49ers’ Aldon Smith reacts after recovering a fumble during the second half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Aldon Smith

    San Francisco 49ers’ Aldon Smith (99) celebrates after recovering a fumble during the second half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Dave Martin)

  • David Akers

    San Francisco 49ers’ David Akers watches his missed field goal during the second half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Dave Martin)

  • David Akers

    San Francisco 49ers kicker David Akers, second right, walks off the field after missing a field goal during the second half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Mark Humphrey)

  • Chris Culliver

    San Francisco 49ers’ Chris Culliver (29) intercepts a pass in front of Atlanta Falcons’ Roddy White during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Mark Humphrey)

  • Vernon Davis

    San Francisco 49ers’ Vernon Davis catches a pass in front of Atlanta Falcons’ Stephen Nicholas (54) during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Matt Ryan, Chris Culliver

    Atlanta Falcons quarterback Matt Ryan looks at San Francisco 49ers’ Chris Culliver (29) after throwing an interception during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Matt Ryan, Parys Haralson

    Atlanta Falcons quarterback Matt Ryan is taken down by San Francisco 49ers’ Parys Haralson during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Dave Martin)

  • Chris Culliver

    San Francisco 49ers’ Chris Culliver intercepts a pass in front of Atlanta Falcons’ Harry Douglas (83) during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/John Bazemore)

  • Matt Ryan, Isaac Sopoaga

    Atlanta Falcons quarterback Matt Ryan (2) tries to get away from San Francisco 49ers’ Isaac Sopoaga during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Dave Martin)

  • Frank Gore

    San Francisco 49ers’ Frank Gore breaks away for a five-yard touchdown run during the second half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Mark Humphrey)

  • Jim Harbaugh, Colin Kaepernick

    San Francisco 49ers head coach Jim Harbaugh celebrates with Colin Kaepernick (7) after a touchdown during the second half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Mark Humphrey)

  • Frank Gore

    San Francisco 49ers’ Frank Gore rushes for a five-yard touchdown during the second half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. Left is Atlanta Falcons’ Akeem Dent and William Moore. (AP Photo/Dave Martin)

  • Frank Gore

    San Francisco 49ers’ Frank Gore gets away from Atlanta Falcons’ Jonathan Babineaux (95) for a five-yard touchdown run during the second half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Mark Humphrey)

  • Fans cheer during the first half of the NFL football NFC Championship game between the Atlanta Falcons and the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Colin Kaepernick

    San Francisco 49ers’ Colin Kaepernick walks off the field during halftime of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Julio Jones, Tarell Brown

    Atlanta Falcons’ Julio Jones (11) catches a pass in front of San Francisco 49ers’ Tarell Brown (25) during the first half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Mark Humphrey)

  • Tony Gonzalez, Donte Whitner

    Atlanta Falcons’ Tony Gonzalez catches a 10-yard touchdown pass in front of San Francisco 49ers’ Donte Whitner (31) during the first half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. Center is 49ers Patrick Willis. (AP Photo/Mark Humphrey)

  • Tony Gonzalez

    Atlanta Falcons’ Tony Gonzalez celebrates after his 10-yard touchdown catch during the first half of the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Mark Humphrey)

  • Tony Gonzalez

    Atlanta Falcons’ Tony Gonzalez reacts after his 10-yard touchdown reception during the first half of the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Tony Gonzalez

    Atlanta Falcons’ Tony Gonzalez celebrates after his 10-yard touchdown reception during the first half of the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Tony Gonzalez

    Atlanta Falcons’ Tony Gonzalez (88) is congratulated by Michael Palmer after his 10-yard touchdown catch during the first half of the NFL football NFC Championship game against the San Francisco 49ers Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/David Goldman)

  • Julio Jones, Tarell Brown

    Atlanta Falcons’ Julio Jones catches touchdown pass in front of San Francisco 49ers’ Tarell Brown during the first half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/John Bazemore)

  • Vernon Davis

    San Francisco 49ers’ Vernon Davis catches a four-yard touchdown pass during the first half of the NFL football NFC Championship game against the Atlanta Falcons Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/John Bazemore)

  • Vernon Davis, Thomas DeCoud

    San Francisco 49ers’ Vernon Davis catches a pass in front of Atlanta Falcons’ Thomas DeCoud during the first half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Dave Martin)

  • Colin Kaepernick

    San Francisco 49ers’ Colin Kaepernick runs past Atlanta Falcons’ Kroy Biermann during the first half of the NFL football NFC Championship game Sunday, Jan. 20, 2013, in Atlanta. (AP Photo/Dave Martin)