The ‘Shazam for faces’: World’s first facial recognition for smartphones can identify people automatically

Source: Daily Mail

Smartphone users will soon be able to identify people using a facial recognition app for the very first time.

London-based firm Blippar is set to add the Augmented Reality Face Profile feature to its app enabling users to scan – or ‘blipp’ a face, either in person, or from an image or TV.

This will unlock a profile with information about that person including links to their social media profiles.

The app will recognise public figures, and users can also set up their own face profiles.

‘Augmented Reality Face Profiles will change the way we communicate and express ourselves,’ says Ambarish Mitra, co-founder and CEO at Blippar.

‘Our face is our most expressive form of communication and with this release we are allowing this to become digital for the first time.

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