One year after a devastating presidential election loss, Republicans are well into an introspection phase, recognizing key demographics they lost, and generating ideas to gain them back.
While few expected Mitt Romney to win the youth vote, the degree to which he lost it should serve as a wake up call to all Republicans that youth engagement and involvement is critical to electoral success. For Republicans, who millennials perceived to be stringent culture warriors, the youth vote will be difficult to regain. By shifting traditional Republican positioning on divisive social issues, and by investing in new media platforms, the Republican Party can come back from the brink, and be truly competitive with Democrats.
This strategy is currently being employed in the New Jersey gubernatorial race, with incumbent Governor Chris Christie branding himself as a “new style Republican” deftly navigating social issues and employing a new media blitz to give the GOP what it has lacked for so long.
Christie is poised to win a decisive victory. His success should serve as an experiment for Republicans across the country tired of getting their hands caught in the gay marriage blender. In October, Christie made waves within the GOP for his choice not to appeal a court decision that legalized same-sex marriage in the garden state. His decision has huge political implications for 2016.
If the GOP can follow Christie’s lead and position itself as a party that can maintain traditional values while supporting the will of the people to legalize gay marriage, millennials may consider supporting the 2016 Republican nominee. Public opinion is firmly on the side of legalizing same-sex nuptials. Fifty-two percent of Republican voters under 50 years old support same-sex marriage. Add this on top of an electorate focused on jobs and the economy, and you have a potential road map for GOP success in 2016 and beyond.
According to an analysis by the Center for Responsive Politics, Republicans rely on direct mail to get out their message while Democrats use social media. Direct mail may work well for baby boomers, but that portion of the Republican base is dying off. If the party is to survive and grow, they must use new media. While the web design and Facebook integration of President Obama’s reelection campaign knocked the Romney’s out of the water, Christie has managed to cast a powerful shadow over new media.
Whether it’s his presence on Facebook,Twitter, or Instagram, Christie’s campaign is quick to respond to attacks from the left. He has proven to be astute at technological integration, especially during natural disasters like Hurricane Sandy. Christie has also proven himself open to non-traditional millennial outreach. He appeared on television shows that millennials cling to, such as Saturday Night Live and Late Night with Jimmy Fallon. While some within the GOP establishment are critical of Christie, they would do well to recognize that the Democrats ran their own political celebrity in 2008 with Barack Obama, and won.
Christie’s reelection is inevitable. While polls show him 20 points ahead of his challenger in the governor’s race, if he decides to run for the 2016 presidential nomination, the Republican electorate will get to have their voices heard regarding his approach and platform. Whoever becomes the Republican nominee in 2016 needs to recognize how critical it is to have a common sense position on marriage, and the ability to thrive on new media platforms. If these two pieces of advice are heeded, there is no reason that Republicans can’t win back a large portion of millennials.
Source Article from http://www.policymic.com/articles/71647/2016-election-the-simple-thing-republicans-must-do-to-win-the-youth-vote
Views: 0