The Boxing Day sales could be ranked alongside the Boxing Day Test cricket match as a traditional festive season event, a major industry body says.
Australian National Retailers Association (ANRA) chief Margy Osmond says the post-Christmas sales have become a major outing for consumers.
She says thousands of consumers will spend the entire day trawling for bargains in major suburban and regional shops across Australia.
“There is a changing attitude which says post-Christmas sales are now embedded in the culture,” Ms Osmond told AAP.
“You just don’t go shopping on Boxing Day, you go out for an experience, the buzz and the rush.
“For many people, it’s an exciting day out.”
Ms Osmond said shoppers were also saving time by using technology to price bargains and get the cheapest deals.
According to a survey of 1000 consumers conducted by the association, Facebook, smartphone applications and text messaging were useful in the hunt for bargains, she said.
“A quarter of people had used technology to do price comparisons in store and of those that had, almost 80 per cent then proceeded to shop somewhere else,” Ms Osmond said.
“Mobile technology is an increasing phenomenon in Australia and consumers can expect it to become a common retailing tool.”
Tapping into the trend, Myer began its Boxing Day sales for online customers on Saturday, two days early.
David Jones’ Queensland regional general manager Rowena Derksen said the Boxing Day sales were one of the store’s most significant trading periods.
She said DJs was expecting to move more than a million men’s business shirts nationally, 115,000 pairs of women’s shoes and half a million towels.
“Xmas and (Boxing Day) clearance together…. It is the most significant part of our trading year,” Ms Derksen told AAP.
“We’ve seen, over the Christmas trading period, a strengthening of consumer confidence in our business.
“Interest rate drops are fantastic for retailers … perhaps the people who haven’t taken that in yet start spending during the sales.
“It’s (the interest rate cut by the Reserve Bank) very well timed for clearance.”
The Australian Retail Association (ARA) is predicting a 2.4 per cent increase in consumer spending in the three weeks after Christmas.
NSW consumers are expected to lead the way and spend $4.37 billion, followed by Victorians with $3.6 billion, Queenslanders ($2.87 billion) and West Australians ($1.6 billion).
The ARA is the peak retail industry body for more than 1.2 million retail workers, while ANRA represents Australia’s leading retailers.
Shoppers are expected to spend $1.76 billion nationwide on Boxing Day, Ms Osmond said.
While $5.5 billion is expected to be spent in the week from Boxing Day to New Year’s Eve.
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