Spectators at the Sambadrome were split over the presence of celebrities at
Carnival.
“I honestly couldn’t care less if there are famous people or not,”
said Monica Linsay, a 23-year-old university student at the Sambadrome for
the first time. “I don’t care about marketing ploys. I’m here to watch
the parade.”
And there is much to watch: Samba soloists who shake into overdrive as soon as
the cameras turn on them; dancers dressed as Teletubbies; ambulatory
American flags; psychedelic flamingos, complete with stilt legs; vertically
challenged jokers brandishing jumbo soccer balls; belly dancers. And that
was just one single samba school.
Spectator Ligia Santos said she was happy about the celebrity presence.
“It doesn’t matter that these foreign celebrities don’t know how to
samba or even how the parade works,” the retiree said. “It’s
excellent they’re here because it means we’re sharing the beauty we have
here out to the world. They’re going to be bowled over by what we have.”
Celebrities are generally not expected to learn to samba or take part in the
parade: Their work consists in watching from their sponsor’s “camarote,”
the plush, multistory VIP lounges with catered buffets and free-flowing
alcohol, as well as on-staff make-up artists and masseuses.
But it’s not all fun and games for the celebrity guests, who are generally
hired to star in special, Carnival-themed TV commercials. A Brahma beer
advertisement featuring Lopez dancing in a fair imitation of samba’s
frenetic footwork has been playing here for weeks.
In an interview appearing in the gossip magazine Quem, the commercial’s
director, Heitor Dhalias, said Lopez picked up samba’s notoriously
complicated steps in minutes.
“On the day of the shoot, Jennifer arrived, went to make up and then
learned to samba in half an hour,” Dhalias was quoted as saying. “She
has this Latin swing, and it was really easy for her to learn.”
A rival beer company, Devassa, ran a commercial showing three sloppy,
overweight Brazilian men worshipping at the slippered feet of a
silk-robe-clad Hugh Hefner.
Hefner was missing the festivities. Brazilian news media said the 85-year-old
Playboy founder bowed out at the last minute due to health problems. His
youngest son, 21-year-old Cooper Hefner, took his place, accompanied by six
Playmates.
Actor Richard Dean Anderson, who played the ingenious secret agent MacGyver on
the 1980s TV show, was the headline guest in Salvador, the northeastern city
with Brazil’s second-largest Carnival celebrations.
“Goodness, what an event, what a celebration!” he wrote on his
Twitter account.
A host of local celebrities also fill out the VIP lounges. This year’s crop of
local A-listers was to include soccer star Ronaldinho Gaucho and singer
Daniela Mercury.
Source: AP
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