Coles, CBA shamed at Shonkys

Supermarket giant Coles and the Commonwealth Bank have received Shonky awards from consumer watchdog Choice.

The companies were among eight brands named and shamed at this year’s Shonkys.

The not-so-prestigious prize has been given to Coles for its “under $10 meal promotion”, fronted by celebrity chef Curtis Stone.

Choice says the recipes in the promotion require ingredients which actually make the meal cost up to triple the price that Coles quotes.

“The deal claims you can feed four people for less than $10, the catch is you have to already happen to have some of the ingredients in your pantry – which aren’t included in the price,” Choice said in a statement.

The Commonwealth Bank got the nod for its Standard Awards Card, which Choice says offers very little reward.

Other firms outed by Choice for “mean and silly rip-offs and scams” include pain relief brand Nurofen, whitegoods brand LG, a baby names website and several olive oil brands which were in fact not extra virgin.

LG was outed for overstating the energy efficiencies of a model of a side-by-side refrigerator.

Choice singled out Nurofen for marketing painkillers for specific pains – such as back, period and migraine pains – when in actual fact all the manufacturer’s painkillers contain identical ingredients.

“The shonkiest aspect of this type of marketing is that the fast-acting painkillers labelled for specific pain types are more expensive,” Choice said in a statement.

Choice spokesman Christopher Zinn says consumers need to be on the lookout for dodgy companies.

“This is the fifth year of the Shonkys and you’d think most companies would be doing their best to ensure they’re delivering good, honest products and services,” he said.

“Yet year after year we’re continually amazed by marketers’ efforts to take Australians for a ride.”

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One Response to “Coles, CBA shamed at Shonkys”

  1. Why doesn’t this surprise me..

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