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January 12th, 2012 
FAKE NEWS for the Zionist agenda - Smartphones the preferred option so viewers can ‘stay connected’
By
Anna Edwards
Last updated at 12:59 AM on 12th January 2012
Audiences are reaching for the remote – to turn off their television.
In the craze for mobility, consumers are favouring gadgets that can allow them to stream programmes wherever they want instead of having to sit still and watch at home.
A study of more than 10,000 consumers across 10 countries, including 1,000 Americans, revealed that consumers are snapping up technology that they can keep on the go with them.
The survey by Accenture found that less than a third did not intend to buy a television in 2012, as the popularity of smartphones soared.
Out with the old: Consumers are watching less television in favour of watching their favourite shows on to go using smartphones
The report said: ‘Consumers strive to be “always on, always connected”.
‘The movement to mobility is at full throttle. Smartphones and tablets are the “power players” in technology growth rates, helping consumers use their virtual network to access a growing portfolio of content, services and apps.
As a direct result of the enthusiasm for mobility, TV viewing and purchase plans are declining.
The research pinpointed the move to consumers’ becoming more and more dependent on the exploding number of apps now available.
And while consumers still use their desktop or laptop computers (90 per cent asked own them), intentions to purchase computers are slowly declining.
At the same time, smartphone and tablet PC ownership are rising steeply.
Mitch Cline, the global managing director of Accenture’s Electronics High-Tech Group, told Broadband TV news website: ‘Craving an always-on, always-connected lifestyle, consumers increasingly are using other consumer electronics devices in their daily lives to access the entertainment that only TV once provided.
‘While consumers will no doubt continue to buy TVs, consumers’ preferences are shifting.
‘They are rapidly substituting other screens, such as laptops, desktops, tablets and smartphones, to view media content.’
The number of TV owners has gone down on last year, while the number of smartphone owners rocketed by 25 per cent
The numbers of people planning to buy televisions next year are generally down, while over a third of Americans aged 18-34 plan to buy a smartphone in the next 12 months
In the past 12 months, the percentage point increase in smartphone and tablet PC purchases almost equals the purchase decrease of computers and mobile feature phones.
In countries where a year-to-year comparison can be made from our research data (United States, France, Japan, China, India), the Accenture survey found the percentage of consumers watching broadcast or cable TV shows, movies or videos on TV, in a typical week, plummeted from 71 per cent in 2009 to 48 per cent in 2011.
Consumers are using multiple devices to access shows and videos – traditionally the sole preserve of the television set.
In a typical week, 33 per cent of consumers now watch shows, movies or videos on their PCs, and 10 percent are watching such programs on their smartphones.
These trends are reflected in consumers’ purchase intentions for TVs. The percentage of survey respondents intending to purchase any kind of TV (regular, high definition, or 3-D) in the next 12 months fell to 32 per cent this year, a drop from 35 per cent in 2010.
For high-definition TVs specifically,
20 per cent of consumers plan to make such a purchase in the next 12
months, down from 25 percent forecasting they would purchase one last
year.
Power Rankings
Confirm the Hypermobility Trend Accenture’s Consumer Electronics Power
Rankings compare purchase intent in the next 12 months to purchase
history and, in so doing, provide a high-level indication of relative
growth trends among consumer technologies.
In 2012 the power ranking leaders are 3-D TVs, tablet computers and eBook readers.
These
technologies are forecasted to have the highest growth in purchases in
the next 12 months relative to their purchase rate last year.
The percentage of people who watch TV several times a week has plummeted from over 70 per cent last year to less than 50 per cent this year
While 3-D TVs have the lowest ownership of all 19 technologies, consumers’ purchase expectations are driving the positive power trend.
Mobile feature phones, DVD players, regular (CRT) TVs, digital cameras and computers have the largest negative power rankings, representing the greatest decline in anticipated purchasing relative to their purchases last year.
Purchase intentions for smartphones continue to be very strong, especially among younger consumers, but at a slightly declining rate relative to the surge in purchases last year.
The flattened power ranking reflects the realities that more than 50 percent of consumers now own the device and that it is moving toward mass adoption in many regions of the world.
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