Shan Li and David Sarno
L.A. Times
August 25, 2011
Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops up touting makeup, followed by one for shoes and then one for butter pecan ice cream.
It seems to know you’re a woman in your late 20s and, in fact, it does. When you looked at the display, it scanned your facial features and tailored its messages to you.
Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound.
The Venetian resort, hotel and casino in Las Vegas has started using it on digital displays to tailor suggestions for restaurants, clubs and entertainment to passersby.
2 Responses to “Facial recognition advertising hits digital displays”
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So when Hillary, Sebelius, Pelosi, and Napalitano step in front of this, they’ll get commercials for AARP, funeral homes, and plastic surgeons.
ROFL at em spending money trying to sell crap to people who cant afford to buy squat.
we’ll laugh even harder when they find themselves bankrupt for their own stupidity.