A man distracted by his electronic device fell 60 feet to his death at San Diego’s Sunset Cliffs on Christmas Day, San Diego Lifeguards confirmed to NBC 7 San Diego. The incident happened at 4:50 p.m. Friday on the 900 block of Sunset Cliffs Boulevard when the man, in his 30s, tumbled off the side of a cliff.

Witnesses stated seeing someone distracted by an electronic device and he just fell over the edge,” said San Diego Lifeguard Bill Bender. “(He) wasn’t watching where he was walking, he was looking down at the device in his hands.” The details of what he was doing were unclear, Bender said. Lifeguards have not found a device yet and said the device could have been a camera or a phone.

When the man fell, three Good Samaritans found their way down the rocks to help rescue him and administered CPR. “They acted quickly, they found a way to get down the cliff,” Bender said. “They put themselves at jeopardy…They administered CPR to the person in attempt to save a life.”

A lifeguard on scene told NBC7 a teen who lived across the street was one of the people who raced out with a rope to help.

The man, in his 30s, was pronounced dead at the scene by medics. Bender warned people to be more aware of their surroundings.

“Just like driving and using a cell phone, you don’t want to be walking and using a cell phone or be distracted or anything,” Bender said. No further information was immediately available.

    

See video coverage here.