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February 1st, 2012 
FAKE NEWS for the Zionist agenda
By
Sean Poulter
Last updated at 7:50 PM on 31st January 2012
Tesco has suffered a slump in market share, taking it below 30 per cent and wiping out gains made over the last seven years.
Britain’s biggest retailer is struggling to maintain decades of growth despite a controversial rush to open hundreds of new stores.
The retail juggernaut saw its market share in the 12 weeks ending January 22 fall to 29.9per cent, which was down from 30.5per cent in the equivalent period a year before.
Slump: Tesco has suffered a slump in market share, taking it below 30 per cent and wiping out gains made over the last seven years
The 0.6per cent annual fall is one of the worst results for at least 30 years, according to figures collated by retail analysts Kantar Worldpanel.
The only time when there was a bigger annual fall was in the Christmas and new year period of 2008-09 when the nation was in the grip of the global financial crisis.
The details reflect the complaints of City analysts who have described Tesco’s recent performance as ‘deeply underwhelming’ and ‘a major disappointment’.
Disappointed: Tesco chief executive Philip Clarke recently admitted the company’s Christmas sales were disappointing
The figures confirm that Tesco’s ‘Big Price Drop’ – a promise to cut prices on 3,000 essential items and deliver savings of £500million a year to customers – has been a flop.
Customers, who have continued to see big increases in the cost of putting food on the table, have apparently not been convinced about the price cutting claims.
The company’s decision to cut the number of meal deals, vouchers and reward points available to shoppers using its ClubCard loyalty scheme also seems to have backfired.
The store giant has lost market share to small budget chains like Iceland, Aldi and Lidl. Bigger rivals, particularly Asda and Sainsbury’s, are also doing relatively well.
The firm’s chief executive, Philip Clarke, recently admitted Christmas sales were disappointing with the result that almost £5billion was wiped off the company’s shares.
He signalled a shift in strategy, which includes slowing down the number of vast new supermarkets that will be opened in the UK.
The company has also launched a new promotion based around the idea of giving customers a £5 voucher if they spend more than £40.
The latest market share figure of below 30per cent takes the company back to the level seen in May 2005.
Kantar said that the UK’s second biggest supermarket, Asda, put in a record performance over the 12 week period. Its market share, which was inflated by the purchase of Netto, rose from 16.9per cent a year ago to 17.5per cent.
The UK’s second biggest supermarket, Asda, put in a record performance over the Christmas period
Sainsbury’s, which saw its share grow slightly from 16.6per cent to 16.7per cent, had a robust Christmas.
It has pledged to extend its scheme to match the prices charged by rivals on big brand products after the successful festive trading period.
Cash-strapped shoppers helped Iceland to increase its market share to 2.1per cent, which is the highest level for ten years.
German-owned Aldi has also increased its share to a record 3.5per cent, while Lidl rose to 2.5per cent.
Ed Garner, director at Kantar Worldpanel, said: ‘There were mixed fortunes among the big four supermarkets this month. The completion of the Netto conversion has led to an all-time record performance for Asda.
‘Sainsbury’s has also grown its share to 16.7per cent, consolidating its strongest hold of the market since March 2003. In contrast, there is considerable pressure on Tesco.’
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Because they have stopped selling some of the brands I want to buy I now go to Morrisons. Although the Morrisons store is smaller they stock everything I want. I used to like shopping in Tesco, now I only call in occasionally because despite having a HUGE Tesco Extra store nearby they don’t have the brands I want. Sorry Tesco but once you start bullying people into buying your own brands they will vote with their feet and you will continue to lose market share!
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ha ha ha … this is where greed will take you. I hope it goes down further. And I hope the independent shops in the towns you distroyed will once again grow and be co-operative with each other and take on the staff that you shed without blinking. Tesco I hate every inch of you. You are the truly ugly face of capitalism. Everyone will eventually see through your schemes and pschological selling when there is no money left to bleed out of them.
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Tesco special offers are a con and the greatest swindle ever perpetrated on the high street. The quality is not that good and the meat is rubbish. And they keep changing the prices and the rules all the time, same with clubcard deals and points.
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Did you know Tesco are even getting rid of their full time workers if you looked in their results a couple of weeks ago you see that their wages bill fell by £72million last year even though they employed thousand of extra staff. They did this with the help of there churn rate to get rid of full timers and employ more part timers who inturn can claim child tax credits the public are paying some of Tescos wages bill.
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It shows how dim and stupid Tesco think their customers are. You get a £5 coupon off your NEXT shop if you spend £40. Therefore you need to have spent £80 to obtain a £5 coupon. Which is OK if you want to keep on spending £40 to get your next coupon, which most people don’t as they can get far better value elsewhere.
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No-one believes any of these “special offer” lies any more. The £5 they are giving you back has already been added to your shopping costs.
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My son’s worked for tesco for yeard, he’s been promised promotion to deputy store manager several times, to stop him leaving I think but then it never happens.
He works so hard, is expected to work at least 3/4 of an hour a day unpaid and long unsociable hours. The worst thing was, at Christmas all the English staff were told they had to work, in order to allow the Polish time off to go home.
Tesco treat their staff appallingly and as a customer I’m sick of their price gimmicks. Lidl, Aldi and Waitrose for me, where there’s no 2 for 1 offers, roll forwards to get a roll back or other rip off prices
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the put the prices up and down all the time, thats why i stopped shopping there, Asda is much cheaper.
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Trading Standards need to keep a close eye on Tesco over their pricing. They are so manipulative about their pricing, that to me, they are scam artists!
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When I complained at my local store making comparisons with other supermarkets, also pointing out that statements with respect to a simple product such as spagetti being ‘half price!’ were apparently untrue, the Manager essentially told me to take a ‘running jump’ and go elsewhere.
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