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April 5th, 2012 
FAKE NEWS for the Zionist agenda On Major League Baseball‘s Opening Day, the MLB Fan Cave was alive with energy. Nine baseball uber-fans, still pleasantly reeling from their meeting with former New York Yankee Bernie Williams, were watching three important things occur: The Boston Red Sox vs. Detroit Tigers game, the Atlanta Braves vs. New York Mets game, and the arrival of their brand new couch.
As the so-called Cave Dwellers stated, it was a very important moment for them. That couch was where they would spend the next six months of their lives.
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The MLB Fan Cave is a shrine to Major League Baseball in downtown New York City, decked out in baseball memorabilia, quirky artwork with high-tech touches, and televisions — lots of televisions. The Fan Cave, and the people in it, are at the very core of Major League Baseball’s social media strategy.
According to Tim Brosnan, the Executive Vice President of Business for Major League Baseball, “The Fan Cave is designed to create content that literally runs minute-by-minute, hour-by-hour, that has baseball running through it. It makes baseball part of the conversation whether or not there is a game going on or a highlight being played.”
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Nearly everything in the Cave plays a part in bringing baseball into the digital conversation. The artwork in the Cave has QR codes placed below it, leading to videos of the artist creating the piece, and what appears to be a frame with an odd design inside is actually a Bluetooth speaker, to which anyone can wirelessly connect music devices.
“We want to be part of the conversation on the digital water cooler,” says Brosnan, “The Fan Cave gives us things to talk about every minute of every day.”
The nine individuals are employed full time by Major League Baseball to live, work and watch baseball in the Fan Cave. They were chosen from a pool of 22 thousand applicants based in part on their social media acumen. They all quit their jobs to move here — in former lives, they were television producers, students, journalists, actors, and even hazmat cleanup specialists.
They all used social media in uniqe ways to rise above the crowd of applicants — they managed to get professional athletes to petition their cases on Twitter, made rap videos, and tattooed their bodies with 38 MLB mascots and logos arranged on either side of their torsos (American League teams on the right, National League on the left).
As Cave Dweller Eddie Mata put it: “We love baseball like you love your family.”
All nine Cave Dwellers, however, aren’t going to make it to the World Series. Throughout the course of the season, they will be eliminated until a winner is crowned. According to Brosnan, “They’re going to have to prove to the general public and the folks who are keeping the cave dwellers here — or asking them to go home — that they get social media, and that they know how to attract people to be part of their conversation.”
The Dwellers will be judged not only on the volume of social conversation they can generate, but also on their creativity creating content for the social space.
However, it’s not just about social media. “We want nice people here,” said Brosnan. “It’s a long, hot summer on these couches.”
iPhoto Wall
An Apple computer is connected to a large screen TV, allowing you to take a picture of yourself projected onto the wall. The photos are immediately printed, and the snapshots of the more famous passerby are put up on the wall.
Click here to view this gallery.
This story originally published on Mashable here.
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