WASHINGTON — How do you convince millions of average Americans that one of the most complex and controversial programs devised by government may actually be a good deal for them?

With the nation still split over President Barack Obama’s health care law, the administration has turned to the science of mass marketing for help in understanding the lives of uninsured people, hoping to craft winning pitches for a surprisingly varied group in society.

The law’s supporters will have to make the sale in the run-up to an election – the 2014 midterms. Already Republicans are hoping for an “Obamacare” flop that helps them gain control of the Senate, while Democrats are eager for the public to finally embrace the Affordable Care Act, bringing political deliverance.

It turns out America’s more than 48 million uninsured people are no monolithic mass. A marketing analysis posted online by the federal Health and Human Services Department reveals six distinct groups, three of which appear critical to the success or failure of the program.

They’re the “Healthy & Young,” comprising 48 percent of the uninsured, the “Sick, Active & Worried,” (29 percent of the uninsured), and the “Passive & Unengaged” (15 percent).

The Healthy & Young take good health for granted, are tech-savvy and have “low motivation to enroll.” The Sick, Active & Worried are mostly Generation X and baby boomers, active seekers of health care information and worried about costs. The Passive & Unengaged group is mostly 49 and older, “lives for today,” and doesn’t understand much about health insurance.

The challenge for the administration is obvious: signing up lots of the Healthy & Young, as well as the Passive & Unengaged, to offset the higher costs of covering the sick and worried.

Uninsured middle-class Americans will be able to sign up for subsidized private health plans through new insurance markets in their states starting Oct.1. Low-income uninsured people will be steered to safety net programs like Medicaid.

“The goal here is to get as many people enrolled as possible,” Gary Cohen, the HHS official overseeing the rollout of the law, told insurers at a recent industry conference. Partly for that reason the first open enrollment period will continue until March 31, 2014.

Coverage under the law takes effect Jan. 1. That’s also when the legal requirement that most Americans carry health insurance goes into force. Insurance companies will be barred from turning the sick away or charging them more.

The new law is mainly geared to the uninsured and to people who buy coverage directly from insurance companies. Most Americans in employer plans are not expected to see major changes.

Administration officials say they see an opportunity to change the national debate about health care. They want to get away from shouting matches about the role of government and start millions of practical conversations about new benefits that can help families and individuals.

The HHS marketing materials reveal some barriers to getting the uninsured to embrace the law.

The Healthy & Young lead busy lives and tend to be procrastinators. Plus, why would they need health insurance if they’re full of vigor? The Passive & Unengaged fear the unknown and have difficulty navigating the health care system. The Sick, Active & Worried dread making wrong decisions.

Marketing for the new system will start this summer, going into high gear during the fall after premiums and other plan information becomes public.

There’s already widespread concern that the new coverage costs too much, because of a combination of sicker people joining the pool and federal requirements that insurers offer more robust benefits. A recent study by the Society of Actuaries forecast sticker shock, estimating that insurers will have to pay an average of 32 percent more for medical claims on individual health policies.

The administration says such studies are misleading because they don’t take into account parts of the law that offset costs to individuals and insurance companies, along with other provisions that promote competition and increase oversight of insurance rates.

Rep. Jan Schakowsky, D-Ill., who has long supported coverage for the uninsured, is predicting vindication for Obama once people see how the program really works.

“It’s harder to sell what is a pretty new idea for Americans while it is still in the abstract,” said Schakowsky, who represents Chicago. “I think as people experience it, they’re going to love it, much like Medicare.”

That will put wind in the sails of Democratic candidates. “I think it’s going to be a very popular feature as far as the American way of life before too long,” Schakowsky added.

But Senate Republican Leader Mitch McConnell of Kentucky says Democrats have been predicting for years that Americans would learn to love the health care overhaul and that has not happened. McConnell had his picture taken next to a 7-foot stack of “Obamacare” regulations recently to underscore his disdain.

“I agree that it will be a big issue in 2014,” said McConnell. “I think it will be an albatross around the neck of every Democrat who voted for it. They are going to be running away from it, not toward it.”

Related on HuffPost:

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  • Healthcare In America Is Already ‘The Best In The World’

    One of the more positive sounding admonitions from health care reform opponents was that the United States had “the best health care in the world,” so why would you mess with it? Well, it’s true that if you want the experience the pinnacle of medical care, you come to the United States. And if you want the pinnacle of haute cuisine, you go to Per Se. If you want the pinnacle of commercial air travel, you get a first class seat on British Airways. Now, naturally, you wouldn’t let just anyone mess with someone’s tasting menu or state-of-the-art air-beds. But like anything that’s “the best,” the best health care in the world isn’t for everybody. The costs are prohibitively high, the access is prohibitively exclusive, and the resources are prohibitively scarce.

    What do the people in America who “fly coach” in the health care system get? Well, at the time of the health care reform debate, they were participating in a system that was, by all objective measurements, <a href=”http://www.huffingtonpost.com/2010/06/24/us-health-care-expensive_n_624248.html”>overpriced and underperforming</a> — if you were lucky enough to be participating in it. As anyone who’s fortunate enough to have employer based health care or unfortunate enough to have a pre-existing condition can tell you, health care for ordinary people already involved all of those things that we were told would be a feature of the Affordable Care Act — long waits, limited choice, and rationing.

    When the <a href=”http://www.commonwealthfund.org/Content/Publications/Fund-Reports/2010/Jun/Mirror-Mirror-Update.aspx”>Commonwealth Fund rated health care systems by nation</a>, the top marks in the surveyed categories went to the United Kingdom, New Zealand and the Netherlands. Ezra Klein examined the study, and <a href=”http://voices.washingtonpost.com/ezra-klein/2010/06/us_health-care_system_still_ba.html”>observed</a>:

    “The issue isn’t just that we don’t have universal health care. Our delivery system underperforms, too. ‘Even when access and equity measures are not considered, the U.S. ranks behind most of the other countries on most measures. With the inclusion of primary care physician survey data in the analysis, it is apparent that the U.S. is lagging in adoption of national policies that promote primary care, quality improvement, and information technology.'”

  • Death Panels

    The only thing that perhaps matched the vastness of the spread or the depth of the traction of the “death panel” lie was the predictability that such a lie would come to be told in the first place. After all, this was a Democratic president trying to sell a new health care reform plan with the intention of opening access and reducing cost to millions of Americans who had gone without for so long. What’s the best way to counter it? Tell everyone that millions of Americans would have increased access … <i>to Death!</i>

    The best account of how the “death panel” myth was born into this world and spread like garbage across the landscape has been penned by Brendan Nyhan, who in 2010 wrote “Why the “Death Panel” Myth Wouldn’t Die: Misinformation in the Health Care Reform Debate.” <a href=”http://www.dartmouth.edu/~nyhan/health-care-misinformation.pdf”>You should go read the whole thing</a>.

    But to summarize, the lie began where many lies about health care reform begin — with serial liar Betsy McCaughey, who in 1994 <a href=”http://www.huffingtonpost.com/2009/10/07/andrew-sullivans-mccaughe_n_313157.html”>polluted the pages of the New Republic</a> with a staggering pile of deception in an effort to scuttle President Bill Clinton’s health care reform. As Nyhan documents, she re-emerged in 2009 when “she invented the false claim that the health care legislation
    in Congress would result in seniors being directed to ‘end their life sooner.'”

    Nyhan: “McCaughey’s statement was a reference to a provision in the Democratic health care bill that would have provided funding for an advanced care planning for Medicare recipients once every five years or more frequently if they become seriously ill. As independent fact-checkers showed (PolitiFact.com 2009b; FactCheck.org 2009a), her statement that these consultations would be mandatory was simply false–they would be entirely voluntary. Similarly, there is no evidence that Medicare patients would be pressured during these consultations to “do what’s in society’s best interest…and cut your life short.”

    But the match that lit the death panel flame was not McCaughey, it was Sarah Palin, who repeated McCaughey’s claims in a Facebook posting and invented the term “death panel.” As Nyhan reports, Palin’s claims were met with condemnation from independent observers and factcheckers, but the virality of the term “death panel” far outstripped its own debunking. To this day, the shorthand for this outrageous falsehood remains more firmly planted in the discourse than the truth.

    One thing worth pointing out is that Palin, in creating the term “death panel,” <i>intended</i> to deceive people with it. In an interview with the <em>National Review</em>, <a href=”http://www.nationalreview.com/articles/228636/rogue-record/rich-lowry”>Palin admitted</a>: “The term I used to describe the panel making these decisions should not be taken literally.” Rather, it was “a lot like when President Reagan used to refer to the Soviet Union as the ‘evil empire.’ He got his point across.” Of course, while Reagan was exaggerating for effect, he wasn’t trying to prey on the goodwill of those who were listening to him.

  • The Affordable Care Act Is A “Jobs-Killer”

    Naturally, the GOP greeted anything that the Obama White House did — from regulating pollution to flossing after meals — as something that would “kill jobs.” The Affordable Care Act was no different. As you might recall, Republicans’ first attempt at repeal came in the form of an inartfully named law called the “Repealing the Job-Killing Health Care Law Act.” But did the health reform plan threaten jobs? Not by any honest measure. <a href=”http://www.mcclatchydc.com/2011/01/17/106950/is-health-care-law-really-a-job.html”>Per McClatchy Newspapers</a>:

    <blockquote>”The claim has no justification,” said Micah Weinberg, a senior research fellow at the centrist New America Foundation’s Health Policy Program.

    Since the law contains dual mandates that most individuals must obtain health insurance coverage and most employers must offer it by 2014, “the effect on employment is probably zero or close to it,” said Amitabh Chandra, a professor of public policy at Harvard University.</blockquote>

    As McClatchy reported, the “job-killing” claim creatively used the “lie of omission” — relying on “out of date” data or omitting “offsetting information that would weaken the argument.” The Congressional Budget Office, playing it straight, deemed it essentially too premature to measure what the effect the bill would have on the labor market. At the time, Speaker John Boehner dismissed the CBO, saying, “CBO is entitled to their opinion.”

    Perhaps, but lately, job growth in the health care industry has <a href=”https://www.advisory.com/Daily-Briefing/2012/03/07/Jobs-report-preview” target=”_hplink”>bucked the economic downturn and health care has remained a robust sector of employment</a>. And it stands to reason that enrolling another 30 million Americans into health insurance will increase the demand for health care services and products, which in turn should trigger the creation of more jobs.

    Is there a downside? Sure. More demand, and greater labor costs, could push health care prices upward even as other effects of health reform push them down. But it’s more likely that repealing the bill will have a negative impact on jobs than retaining it.

  • The Affordable Care Act Would Add To The Deficit

    The only thing more important than painting the Affordable Care Act as a certain killer of jobs was to paint it as a certain murderer of America’s fiscal future. Surely this big government program was going to push indebtedness to such a height that our servitude to our future Chinese overlords was a <i>fait accompli</i>. <a href=”http://www.huffingtonpost.com/2010/03/18/cbo-score-on-health-care_n_502543.html”>As Ryan Grim reported in May of 2010</a>, the CBO disagreed:

    <blockquote>Comprehensive health care reform will cost the federal government $940 billion over a ten-year period, but will increase revenue and cut other costs by a greater amount, leading to a reduction of $138 billion in the federal deficit over the same period, according to an analysis by the Congressional Budget Office, a Democratic source tells HuffPost. It will cut the deficit by $1.2 trillion over the second ten year period.

    The source said it also extends Medicare’s solvency by at least nine years and reduces the rate of its growth by 1.4 percent, while closing the doughnut hole for seniors, meaning there will no longer be a gap in coverage of medication.</blockquote>

    Recently, the CBO updated its ten-year estimate by dropping off the first two years of the law (where there was little to no implementation) and adding two years at the back end (during which time there would be full implementation). As you might imagine, replacing two years of low numbers with two years of higher numbers increased the ten-year estimate. But opponents of the bill immediately freaked out and declared the costs to have skyrocketed. <a href=”http://nymag.com/daily/intel/2012/03/obamacare-haters-angered-by-facts.html”>As Jonathan Chait reported</a>:

    <blockquote>The outcry was so widespread that the CBO took the unusual step of releasing a second update to explain to outraged conservatives that they were completely misreading the whole thing:

    “Some of the commentary on those reports has suggested that CBO and JCT have changed their estimates of the effects of the ACA to a significant degree. That’s not our perspective. …

    Although the latest projections extend the original ones by three years (corresponding to the shift in the regular ten-year projection period since the ACA was first being developed), the projections for each given year have changed little, on net, since March 2010.”

    That is CBO-speak for: “Go home. You people are all crazy.”</blockquote>

    As Chait goes on to note, the CBO now projects that “the law would reduce the deficit by slightly more than it had originally forecast.”

  • The Affordable Care Act $500 Billion Cut From Medicare

    Normally, if you tell Republicans that you’re going to cut $500 billion from Medicare, they will respond by saying, “Hooray, but could we make it <i>$700 billion</i>?” But the moment they got it into their heads that the Affordable Care Act would make that cut from Medicare, suddenly everyone from the party of ending Medicare As We Know It, Forever got all hot with concern about what would happen to these longstanding recipients of government health care.

    In fairness, <a href=”http://www.factcheck.org/2010/03/a-final-weekend-of-whoppers/”>as Factcheck pointed out</a>, the GOP opponents of Obama’s plan were simply picking up a cudgel that had recently been wielded by the president himself:

    <blockquote>Whether these are “cuts” or much-needed “savings” depends on the political expedience of the moment, it seems. When Republican Sen. John McCain, then a presidential candidate, proposed similar reductions to pay for his health care plan, it was the Obama camp that attacked the Republican for cutting benefits.</blockquote>

    <a href=”http://www.factcheck.org/2010/03/a-final-weekend-of-whoppers/”>Nevertheless</a>!

    <blockquote>Whatever you want to call them, it’s a $500 billion reduction in the growth of future spending over 10 years, not a slashing of the current Medicare budget or benefits. It’s true that those who get their coverage through Medicare Advantage’s private plans (about 22 percent of Medicare enrollees) would see fewer add-on benefits; the bill aims to reduce the heftier payments made by the government to Medicare Advantage plans, compared with regular fee-for-service Medicare.</blockquote>

    The <i>New England Journal of Medicine</i> <a href=”http://www.nejm.org/doi/pdf/10.1056/NEJMp1005588″>concurred</a>:

    <blockquote>A phased elimination of the substantial overpayments to Medicare Advantage plans, which now enroll nearly 25% of Medicare beneficiaries, will produce an estimated $132 billion in savings over 10 years.


    The ACA also produces nearly $200 billion in savings by assuming that providers can improve their productivity as firms in other industries have done. On the basis of this presumed improvement, the law reduces Medicare’s annual “market basket” updates for most types of providers – a provision that has generated controversy.</blockquote>

    The law doesn’t cut any customer benefits, just the amount that providers get paid. Hospitals and drug companies agreed to these cuts based on the calculation that more people with insurance meant more people consuming what they sell and, more importantly for the hospitals, fewer people getting treated and simply not paying for it.

  • The Affordable Care Act Provides Free Health Care For Undocumented Immigrants

    This lie was launched to prominence with the help of a false accuser, South Carolina Rep. Joe Wilson, who famously heckled President Barack Obama during an address to a Joint Session of Congress by yelling “You lie!” after the president had mentioned that undocumented immigrants would not be eligible for the credits for the bill’s proposed health care exchanges.

    As Time’s Michael Scherer pointed out, this was not much of a challenge for factcheckers:

    <blockquote>In the Senate Finance Committee’s working framework for a health plan, which Obama’s speech seemed most to mimic, there is the line, “No illegal immigrants will benefit from the health care tax credits.” Similarly, the major health-care-reform bill to pass out of committee in the House, H.R. 3200, contains Section 246, which is called “NO FEDERAL PAYMENT FOR UNDOCUMENTED ALIENS.”</blockquote>

    In fact, <a href=”http://voices.washingtonpost.com/ezra-klein/2010/04/why_immigrants_get_short_shrif.html”>as Ezra Klein pointed out</a>, the Affordable Care Act “goes out of its way to exclude” undocumented immigrants:

    <blockquote>As the AP points out…there are about 7 million unauthorized immigrants who will be prohibited from buying insurance on the newly created exchanges, even if they pay out of their own pocket. And the exclusion of this group from health reform — along with other restrictions that affect fully legal immigrants as well — could create a massive coverage gap that puts a strain on the rest of the health system as well.</blockquote>

    Klein goes on to add that “immigrants-rights advocates tried to prevent this scenario from happening,” but they ended up losing to the politics of the day. The concession they won was a promise from the president that he would shepherd a comprehensive immigration reform package through the legislature. They lost that round, too.

  • Republicans, And Their Ideas, Were Left Out Of The Bill And The Process

    Were health care policies dear to Republicans left out of the health care reform bill? Totally! <a href=”http://thinkprogress.org/health/2009/10/29/171026/top-10-reasons-why-republicans-should-support-the-house-health-bill/”>Unless we’re counting the following</a>:

    –Deficit-neutral bill
    –Longterm cost reduction
    –Interstate competition that allows consumers to purchase insurance across state lines
    –Medical malpractice reform
    –High-risk pools
    –An extension of the time young people were allowed to remain on their parents’ policies
    –No public money for abortion
    –Small business exemptions/tax credits
    –Job wellness programs
    –Delivery system reform

    In fact, the Democrats were eager to get GOP input and enthusiastic about including many of their desired components in the bill.

    Oh, and did we mention that the Affordable Care Act was modeled on a reform designed and implemented by a former Republican governor and presidential candidate, whose innovation was widely celebrated by the GOP while said former governor was running for president? And did we mention that the individual mandate that was used in Romneycare to ensure “no free riders” was originally dreamed up by the Heritage Foundation? And did we add that additional DNA of the Affordable Care Act was borrowed from the Senate GOP alternative to the Clinton plan in the 1990s and the <a href=”http://www.bipartisanpolicy.org/news/press-releases/2009/08/bipartisan-policy-center-releases-report-improving-health-care-quality-a” target=”_hplink”>2009 Bipartisan Policy Committee plan</a>, which was endorsed by Tom Daschle, Howard Baker, and Bob Dole?

    As for the process, you might recall that the White House very patiently waited for the bipartisan Gang Of Six to weigh in with its own solution, and openly courted one Republican gang member, Sen. Chuck Grassley, long after it was clear to every reporter inside the Beltway that Grassley was intentionally acting in bad faith.

    And perhaps you don’t recall the bipartisan health care summit that was held in March of 2009? if so, don’t feel bad about it — RNC Chairman Michael Steele couldn’t remember it either, <a href=”http://politicalcorrection.org/blog/201002250005″>when he yelled at the president for not having one</a>.

  • The Demonization Of ‘Deem And Pass’

    So, here’s a fun little story about obscure parliamentary procedures. In May of 2010, as the health care reform michegas was steaming toward its endgame, it looked like the measure might fall. The Senate had passed a bill, but the House was stuck in a bit of a jam. It had no other choice but to take a vote on the Senate’s bill, because if the House bill ended up in a conference committee to be reconciled with the Senate’s, the whole resulting she-bang was assured of a filibuster, as the Democrats had, in the intervening period, lost their Senate supermajority.

    But the House had a problem. <a href=”http://www.huffingtonpost.com/2010/03/16/health-care-opponents-dem_n_501353.html”>As I wrote at the time</a>:

    <blockquote>House members are averse to doing anything that looks like they approve of the various side-deals that were made in the Senate — like the so-called “Cornhusker Kickback.” The House intends to remove those unpopular features in budget reconciliation, but if they pursue budget reconciliation on a standard legislative timeline — where they pass the Senate bill outright first and then go back to pass a reconciliation package of fixes — they’d still appear to be endorsing the sketchy side deals, and then the GOP would jump up and down on their heads.

    Enter “deem and pass.” Under this process, the House will simply skip to approving the reconciliation fixes, and “deem” the Senate bill to be passed. By doing it this way, the Democrats get the Senate bill passed while simultaneously coming out against the unpopular features of the same.</blockquote>

    “Deem and pass” is the aforementioned obscure parliamentary procedure. And here’s the thing about obscure parliamentary procedures — everyone <i>loves</i> them when their side is doing them, but when they’re being <i>done to you</i>, then they are basically evil schemes from the blasted plains of Hell.

    So if you’re guessing that the Republicans declared the Democrats’ use of “deem and pass” — which also carried the moniker “the Slaughter Rule,” after Rep. Louise Slaughter, who proposed its use in this instance — to be a monstrous and unprecedented abuse of power, then give yourself a prize! And give yourself a bonus if you guessed that in reality, the GOP had used “deem and pass” <i>lots of times</i>. <a href=”http://www.huffingtonpost.com/2010/03/16/house-has-long-history-of_n_500623.html”>As Ryan Grim reported</a>, “deeming resolutions” had been in use dating back to 1933, and in 2005 and 2006, Republicans employed them 36 times.

    Other Republicans complained that Slaughter was supporting a tactic that she once vigorously opposed. <a href=”http://voices.washingtonpost.com/ezra-klein/2010/03/the_arms_race_of_rules.html”>That’s true</a>! She fought the “deem and pass” during the Bush administration and lost. Which is precisely when she learned how effective it could be!

  • The Affordable Care Act Would Create A Mad Army of IRS Agents

    Lots of people wouldn’t mind having better access to more affordable health care. But what if it came with thousands of IRS agents, picking through your stool sample? That sounds pretty bad. It also sounds pretty implausible! But that was no impediment to multiple health care reform opponents making claims that the tax man was COMMINAGETCHA!

    In this case, the individual mandate — which requires people to purchase insurance or incur a tax penalty — provided the fertile soil for this deception to spread. A March 2010 floor speech from a panicked Sen. John Ensign was typical of the genre:

    <blockquote>My amendment goes to the heart of one of the problems with this bill. There is an individual mandate that puts fines on people that can also attach civil penalties. And 16,500 new IRS agents are going to be required to be hired because of the health care reform bill.</blockquote>

    March of 2010 was a pretty great time for this particular lie. In one five day period, Ensign was joined by Reps. Paul Ryan (“There is an individual mandate. It mandates individuals purchase government-approved health insurance or face a fine to be collected by the IRS which will need $10 billion additional and 16,500 new IRS agents to police and enforce this mandate.”), Pete Sessions (“16,000 new IRS agents will be hired simply to make sure that this health care bill is enforced.”) and Cliff Stearns (“There is $10 billion to hire about 16,000 new IRS agents to enforce the individual mandate on every American”).

    All wrong! <a href=”http://factcheck.org/2010/03/irs-expansion/”>Per Factcheck</a>:

    <blockquote>This wildly inaccurate claim started as an inflated, partisan assertion that 16,500 new IRS employees might be required to administer the new law. That devolved quickly into a claim, made by some Republican lawmakers, that 16,500 IRS “agents” would be required. Republican Rep. Ron Paul of Texas even claimed in a televised interview that all 16,500 would be carrying guns. None of those claims is true.

    The IRS’ main job under the new law isn’t to enforce penalties. Its first task is to inform many small-business owners of a new tax credit that the new law grants them — starting this year — which will pay up to 35 percent of the employer’s contribution toward their workers’ health insurance. And in 2014 the IRS will also be administering additional subsidies — in the form of refundable tax credits — to help millions of low- and middle-income individuals buy health insurance.

    The law does make individuals subject to a tax, starting in 2014, if they fail to obtain health insurance coverage. But IRS Commissioner Douglas Shulman testified before a hearing of the House Ways and Means Committee March 25 that the IRS won’t be auditing individuals to certify that they have obtained health insurance.</blockquote>

    As Factcheck goes on to note, <a href=”http://www.gpo.gov/fdsys/pkg/BILLS-111hr3590enr/pdf/BILLS-111hr3590enr.pdf”>on page 131 of the bill that was passed</a>, the IRS is explicitly prohibited from “from using the liens and levies commonly used to collect money owed by delinquent taxpayers, and rules out any criminal penalties for individuals who refuse to pay the tax or those who don’t obtain coverage.”

  • Affordable Care Act Bill Is Way Too Long And Impossible To Read!

    Oh, Congresscritters, the poor dears! So many bills to read and so little time — between raising campaign cash at lush fundraisers and receiving marching orders from powerful corporate interests — to actually read them all. <a href=”http://www.washingtonmonthly.com/archives/individual/2009_08/019629.php”>And this Affordable Care Act was a real humdinger of a long bill</a>. And long bills are bad because length implies complication and complication requires study and study implies some form of “work.” So the proper thing to do is to mulch the entire print run of the bill and use it to power the boiler that heats the “sex dungeon” in the Longworth Office Building, the end!

    Actually, reading the bill is not that hard, despite the complaints. As the folks at <a href=”http://computationallegalstudies.com/2009/11/08/facts-about-the-length-of-h-r-3962/”>Computational Legal Studies were able to divine</a>:

    <blockquote>Those versed in the typesetting practices of the United States Congress know that the printed version of a bill contains a significant amount of whitespace including non-trivial space between lines, large headers and margins, an embedded table of contents, and large font. For example, consider page 12 of the printed version of H.R. 3962. This page contains fewer than 150 substantive words.

    We believe a simple page count vastly overstates the actual length of bill. Rather than use page counts, we counted the number of words contained in the bill and compared these counts to the number of words in the existing United States Code. In addition, we consider the number of text blocks in the bill — where a text block is a unit of text under a section, subsection, clause, or sub-clause.</blockquote>

    <a href=”http://www.huffingtonpost.com/2009/11/09/house-health-care-bill-ac_n_350810.html”>As HuffPost noted in March of 2010</a>, “the total number of words in the House Health Reform Bill are 363,086,” and when you throw out the words in the titles and tables of contents and whatnot, leaving only words that “impact substantive law,” the word count drops to 234,812.

    “Harry Potter And the Order Of The Phoenix,” a popular book read by small children, is 257,000 words long. (Although in fairness to Congress, the Affordable Care Act contains very few exciting accounts of Quidditch matches.)

  • The 2012ers Join The Fun

    We couldn’t have a list of Affordable Care Act distortions without noting the ways some of your 2012ers have added to the canon.

    Herman Cain said that if the ACA had been implemented, <a href=”http://thehill.com/blogs/healthwatch/politics-elections/177511-video-cain-if-obamacare-had-been-implemented-already-id-be-dead-“>he’d be dead</a>. Not likely! The new law expands coverage so that uninsured individuals who face what Cain faced (cancer) have a better chance of getting coverage, and it restricts insurers from tossing cancer patients off the rolls based on their “pre-existing condition.” But more to the point, Cain would have always been the wealthy guy who could afford to choose his doctor and pick the care he wanted. The Affordable Care Act doesn’t prohibit wealthy people from spending money.

    Rick Santorum says that his daughter, who is diagnosed with a genetic disorder called trisomy 18 and who required special needs care, <a href=”http://blogs.desmoinesregister.com/dmr/index.php/2011/04/25/santorum-more-disabled-people-will-be-denied-care-under-obamacare/”>would be “denied care” under the Affordable Care Act</a>. Nope! Again, the law restricts insurers from throwing people with pre-existing conditions off their rolls. And for individuals under 19, that went into effect in September of 2010.

    Michele Bachmann believes that the Affordable Care Act would open “sex clinics” in public schools. This is Michele Bachmann we’re talking about. <a href=”http://www.huffingtonpost.com/2009/10/01/bachmann-sex-clinics-will_n_306292.html”>Do you even need to ask</a>?

    And finally, Mitt Romney has said, as recently as March 5, that he never intended his CommonwealthCare reform to serve as a “model for the nation.” “Very early on,” he insisted, “we were asked — is what you’ve done in Massachusetts something you would have the entire government do, the federal government do? I said no, from the very beginning.” Unless “very early on” and “from the very beginning” mean something different from the conventional definition of those phrases, <a href=”http://thinkprogress.org/health/2012/03/05/438044/romney-mandate-model-video/”>Romney should augment his daily pharmaceutical intake with some memory-enhancing gingko biloba</a>.

  • So Many More To Choose From!

    Obviously, we did what we could to include as many of these lies and distortions as possible, but there’s no way to include them all. If you’re a completist, however, be sure to check out the <a href=”http://www.thefrisky.com/2012-03-14/fact-or-fiction-obamacare%E2%80%99s-1-dollar-abortions/”>Impossible Tale Of The One-Dollar Abortion</a>, the <a href=”http://www.washingtonpost.com/wp-dyn/content/article/2011/02/09/AR2011020905682.html”>Story of the State-Based Inflexibility That Wasn’t</a>, <a href=”http://politicalcorrection.org/factcheck/201101210006″>The Curious Case of the Politically Connected Waivers</a> and <a href=”http://www.minnpost.com/dc-dispatches/2011/03/michele-bachmanns-health-care-cover-charges-hard-fathom”>Nancy Drew And The Hidden $105 Billion Expenditure</a>.