Pepsi Gets a Bright Idea: Put Aspartame Back into Diet Brand

Susanne.Posel-Headline.News.Official- pepsi.diet.aspartame_occupycorporatismSusanne Posel ,Chief Editor Occupy Corporatism | Media Spokesperson, HEALTH MAX Group

 

Pepsi Co has decided to bring back a taste from the old days with their new “diet Pepsi classic sweetener blend” for those consumers who want aspartame in their soda.

Beginning in September of this year, the soft drink giant will offer 12-ounce cans, 2-liter bottles and 20-ounce bottles of aspartame-laced Pepsi in order to make fans of the artificial sweetener happy.

Back in April of 2015, Pepsi announced their diet brand would no longer be sweetened with aspartame in a response to customer concerns.

Seth Kaufman, vice president of PepsiCo said: “Aspartame is the No. 1 reason consumers are dropping diet soda.”

For historical purposes, Aspartame was introduced into the general public’s food supply with the passage of the chemical under guidelines of the Food and Drug Administration (FDA) in 1981.

The exact chemical make up of aspartame is obscured by proprietary patents; however the assumption that consuming the chemical is safe, has been an up-hill battle for Serle who originally developed the product which was championed by Donald Rumsfeld, former member of the George W. Bush administration.

According to the Aspartame Consumer Safety Network (ACSN) fact sheet , the chemical causes:

• Headaches
• Nausea
• Vertigo
• Insomnia
• Numbness
• blurred vision
• blindness and other eye problems
• memory loss
• slurred speech
• depression
• personality changes
• hyperactivity
• stomach disorders
• seizures
• rashes
• anxiety attacks
• muscle cramping and joint pain
• loss of energy
• symptoms mimicking heart attacks
• hearing loss and ear ringing
• loss or change of taste

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