Priceless advertising for Gold Coast

THE humble bikini — 357 of them to be exact — has garnered the Gold Coast a priceless level of publicity, leaving the city’s business and tourism bosses beaming.

Live national television broadcasts and fevered social media interest surrounding yesterday’s successful Guinness World Record longest bikini parade is predicted to provide the Coast economy with a much-needed shot in the arm.

On Twitter #BikiniParade was one of the most discussed topics in Queensland and images of the Coast were beamed into homes across the country on popular national television programs.

 

Gold Coast Tourism chief executive Martin Winter said the parade was exactly the kind of promotion the region’s struggling sector was crying out for.

“It reinforces the kind of fun and attractive culture the Gold Coast is famous for,” he said.

“We heavily promoted the event through our media and social media networks because this appeals to the sort of people we are looking to get to the Gold Coast.

“All these images of fun, sun, sand and our beaches is something that connects with people on a lot of levels.”

Surfers Paradise Alliance chief executive Mike Winlaw said the images would help reignite interest in the Coast as a holiday option.

“With this event it is the greatest piece if destination marketing I have seen in a long time,” he said.

“Everyone will be reminded how perfect it all looks, with the beaches and the foreshore.

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