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February 10th, 2012 
FAKE NEWS for the Zionist agenda
By
Fiona Macrae
Last updated at 1:25 AM on 10th February 2012
If you’re down to your last chocolate, it’s not all bad news.
For it will probably taste better than any of the previous ones, a study has found.
Psychologists discovered that knowing something is about to end makes us enjoy it all the more.
Saving the best til last: The last chocolate in the pack really does taste the best, according to researchers in the U.S.
The U.S. researchers fed men and
women five small chocolates of different flavours and asked them to
rate their enjoyment of each as they ate it.
The flavours were given in different
orders and some were told when they were on their last chocolate, while
others were not given any warning.
Those that were pre-warned found the last sweet much more tasty than the others, the journal Psychological Science reports.
Asked which chocolate was their
favourite, those who knew when they were on their last chocolate plumped
for that one 66 per cent of the time.
Delicious: A stack of dark chocolate – but the last piece is invariably the tastiest
In contrast, those who were unaware the sweet treats were going to end rated it top in only 22 per cent of cases.
The fact that the chocolates were
rated one by one, rather than all together at the end of the experiment,
means the results cannot be explained by difference in recall.
University of Michigan researcher Ed O’Brien said: ‘Endings affect us in lots of ways and one is this “positivity effect”.
It is something motivational. You
think, “I might as well reap the benefits of this experience even though
it is going to end” or, “I want to get something good out of this while
I still can”.’
It is also possible that we have become used to expecting endings to be happy.
Mr O’Brien said: ‘Many experiences
have happy endings – from the movies and shows we watch to dessert at
the end of the meal – and so many people may have a general expectation
that things end well, which could bleed over into these unrelated or
insignificant judgments.’
He said the effect could also have
negative consequences. For instance, the candidate who interviews first
for a job may be viewed less favourably than the last in the room.
And exam candidates may suffer from having their papers at the top of the pile for marking.
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Shock horror!
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Reading this makes me want to not eat my last bar of dairymilk…
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The girl in the first photo could have my last Rolo!
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same thing applies to wine when theres only a bit left in the bottle.. that cheap bottle of plonk can suddenly taste like the finest of wine when your on the last dregs, especially if you have to share it! :))
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Not if it’s the orange cream.
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I can’t believe people get paid for this.
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I’m so glad I’ve still got half a wispa in the cupboard.
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Ugh I hate Rolo. That caramel texture makes you sick after eating one.
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Oh so that’s a stack of dark chocolate, I forgot what it looked like !
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Based on what fact and basis? What a load of rubbish…
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