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JC Penney implemented a “best price” strategy in 2012, assuming consumers prefer fair, everyday prices as opposed to sale prices that are discounted from original, inflated prices. It was wrong. Longtime customers—loyal fans of sales and coupons—rejected the new pricing policy, and JC Penney reinstated its old pricing model that included frequent discounts. In contrast, […]
Posts Tagged ‘JC Penney’
Frequently discounting maximizes retailer revenues
September 29th, 2015 
Awake Goy 
Posted in World News 
Tags: everyday prices, JC Penney, pricing strategy, retailer revenues, sale prices 
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