Is it good or bad for the Jews?
David Suissa at the Jewish Journal has an opinion:
. . . Donald changed his last name from Tokowitz to Sterling to give himself an aura of success. The name Tokowitz, apparently, sounded too Jewish.
I guess you can say that his name change was good for the Jews.
Can you imagine the anti-Semitism that would have been rekindled today had it been billionaire Donald Tokowitz spewing these racist rants? Not that people can’t do quick research and figure out that Sterling is Jewish, but in our Twitter-dominated world, “Tokowitz the racist” is exponentially worse for the Jews than “Sterling the racist.”
Thank G-d, the Sterling (Tokowitz) incident will not be used to attack Jews, instead it will be used to attack whites.
Suissa also notes that Jews had an important role in the founding of NAACP:
Honor the Jews who helped start the NAACP a hundred years ago — names like Julius Rosenthal, Henry Malkewitz, Lillian Wald, and Rabbis Stephen S. Wise and Emil Hirsch.
But in Israel, as Sterling (Tokowitz) himself noted in private, blacks, and non-Jews in general, are treated “like dogs”:
Tokowitz: It’s the world! You go to Israel, the blacks are just treated like dogs.
Source Article from http://www.destroyzionism.com/2014/05/01/important-thing-donald-sterling-incident/