Australians are buying bigger and better televisions as prices continue to fall and are enjoying greater viewing experiences than ever before.
New research shows the average price of a LCD television set dropped by $256 (or 32 per cent) between 2010 and 2011 while the price of a plasma TV fell by $174, or 14 per cent.
The Australian Communications and Media Authority (ACMA) research, released on Wednesday, also found that the overall average price for a new TV bought in 2011 was $1131.
Television sets have become significantly cheaper in the past few years due to a stronger Australian dollar.
“As prices drop and features – such as large screens, high definition (HD) and internet connectivity – become more common, Australians are now enjoying an unprecedented level of quality in their viewing experience,” ACMA chairman Chris Chapman said in a statement.
There are about 18.7 million working TV sets in Australia’s 8.4 million households and only one per cent of Australian households don’t have a television.
The ACMA research showed that 29 per cent of households bought a new TV in the year before the survey while 70 per cent had made a purchase in the past three years.
The analog TV signal is to be switched off in Australia by the end of 2013.
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