- As many as 7.3million of Britons claim to be more concerned about germs than they used to be
- Fear of harmful microbes has also led almost half the population to regularly use antibacterial handwash
By
Daily Mail Reporter
18:30 EST, 5 April 2012
|
01:41 EST, 6 April 2012
If you find yourself worrying about germs a lot, you’re far from alone.
As many as 7.3million of Britons claim to be more concerned about them than they used to be, and one in six worries about their presence in the home, a survey has revealed.
Fear of harmful microbes has also led almost half the population (46 per cent) to use antibacterial handwash regularly and 16 per cent to carry it with them.
Germ warfare: As many as 7.3million Britons claim to be more concerned
about germs than they used to be, and one in six worries about their
presence in the home, a survey has revealed
It seems that along with growing ownership of electronic gadgets we could be developing a fresh obsession: tech hygiene.
Last year as many as three in ten Britons said they would consider using a special cleaner or polish for mobiles, laptops, tablet computers and MP3 players.
Significantly 70 per cent of people opting for more powerful cleaning products – an increase of 9 per cent in a year, market researchers Mintel found.
British homes had the most (13 per cent) of household products claiming to be antibacterial – higher than in other European countries.
The ubiquity of touch-screen technology, caused by increasing numbers of tablet and Apple products on the market, means more people are now worrying about phone cleaning.
Sticky fingers: The ubiquity of touch-screen technology means
more people are now worrying about phone cleaning
The survey estimates that almost six in 10 (56per cent) own a smartphone and 31per cent own a portable media player.
It also finds that 70 per cent of people are opting for more powerful cleaning products – an increase of nine per cent in the space of a year.
The UK was also the country with the most (13per cent) household products claiming to be antibacterial – much higher than in other European countries.
Richard Caines, Senior Household Care Analyst at Mintel, which carried out the research, said: ‘Spring cleaning is a priority for many this bank holiday and with the warmer weather and longer and lighter days, this is certainly a good time of the year for the promotion of new cleaning products.
‘A clean home environment improves people’s sense of well-being and reduces anxiety, even more so at a time when incomes are being squeezed and less money is available for going out.
‘Although some people think that as a nation we are becoming too obsessed about hygiene, manufacturers still have a big opportunity to market cleaning products focused on protecting and caring for the home and family, something that has resonance with consumers.’
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If you don’t find yourself worrying about germs a lot the advertising companies will do their best to rectify the situation by airing images of vulnerable young children combined with dubious comparisons and statistics that most won’t be able to comprehend because the same media had already convinced them as children that school science and mathematics was only for nerds.
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I don’t use chemicals in my home, I open windows and use natural cleaning .
who would want to inhale chemicals instead of fresh air ?? no wonder there are so many illnesses .
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The power of marketing and advertising! Years ago nobody gave any of this a thought and we all managed to survive.
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My daughter is a cleanliness fanatic,possibly because i am not.her children shine like chrome, one is 15 the other is 10, i have never seen them with a speck of dirt on them.They are very sporty and fit, but spend a fair bit of time at the docs with sore throats etc.Her reliance on medication i find annoying and unneccessary,i picked up a mouse that the cat had caught and grandson nearly fell down as i picked it up with bare hands.I explained to him that at his age, and a country boy i used to juggle with rats, and i,m still here and quite healthy at 69 yrs.I do believe cleanliness is taken too far these days and children do need to be exposed to every day germs to allow the immune system to assimilate them.Manufacturers doctors would like us to believe our immune systems are no longer working. Dont believe it, they are just being undermined by over prescription of antibiotics!
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I just want to say thank you to all the thickos out there who are helping to create superbugs. Many people will fall ill and die in the future due to your idiocy.
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If we continue to go in this direction we will lower our bodies natural resistance to infection and end up worse. It’s not necessary to spend ridiculous amounts of money on these expensive cleaners. Soap, water and a little diluted bleach will do the job.
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as an old doctor said a dirty child is a healthy child i.e if people let there kids out to play and get dirty the odd cut etc it builds up the immune system against germs and we wouldnt need all these fancy cleaners
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What this does is wipe out the 99% of bacteria our bodies are equipped to deal with anyway, and allows that 1% of superbugs we can’t handle – or kill – to fill the available ecological niche.
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