Clubs end pokie reform war

pokies

War’s over … The poker machine industry has called off its controversial $40 million campaign targeting Labor MPs in marginal seats.
Source: The Courier-Mail




THE war is over. The poker machine industry has claimed victory and called off its controversial $40 million campaign targeting worried Labor MPs in the government’s most marginal seats.


In a boost for Prime Minister Julia Gillard and her team, more than 4200 clubs across the country will be told today to remove anti-Labor propaganda after Clubs Australia decided it was happy with the watered-down reforms.

Specifically targeting 41 Labor electorates in NSW, Victoria and Queensland, the grassroots campaign will now scrap 2.5 million beer coasters, thousands of posters and banners, cease advertising and order staff to stop wearing campaign uniforms.

The campaign was launched to stop reforms hatched with independent MP Andrew Wilkie to roll out mandatory pre-commitment technology in 2014, forcing Labor to back down in favour of an ACT trial after clubs claimed it would slash revenue and not cut problem gambling.

But Labor MPs, many pointedly featured in campaign material for allegedly hurting communities, have been furious the attacks were still continuing almost three months after the backdown. Some complained to their local venues in the hours after the backdown on January 21.

In a memo sent to clubs today, Clubs Australia chief Anthony Ball hailed the campaign as “highly successful”, despite having spent only $3.5 million of its war chest.

“While we remain on alert watching the progress of the federal government’s legislative agenda and political manoeuvrings, it is time to remove campaign material from our clubs and surrounds,” Mr Ball said. “This applies to both ‘It’s UnAustralian’ and ‘Won’t Work, Will Hurt’ material.”

The government is struggling to win support for the watered-down package, failing to introduce the legislation last month due to a lack of crossbench support.

Mr Ball said while there was still some uncertainty, he believed the industry had a “clear public commitment” by Labor to base reforms on evidence rather than the demands of Mr Wilkie.

Clubs targeted 10 ministers nationally, including Communities Minister Jenny Macklin and senior NSW colleagues Anthony Albanese, Peter Garrett, Greg Combet, Tony Burke, David Bradbury and Chris Bowen.

Federal Treasurer Wayne Swan was also targeted.

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