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March 24th, 2016 
Awake Goy
Susanne Posel ,Chief Editor Occupy Corporatism | Media Spokesperson, HEALTH MAX Brands
The Center for Digital Democracy (CDD) released a report regarding privacy and the role internet service providers (ISPs) play in making sure your data is less secure.
Using programmatic advertising , ISPs “have been on a shopping spree to help build their data-targeting system across devices and platforms.”
This is accomplished using “superfast computers [that] analyze our information … to decide in milliseconds whether to target us for marketing and more.”
The business relationships “among data, media, advertising and technology companies” in the fields of finance, fast-food, health (just to name a few), have full knowledge of every detail about us – without any of us knowing.
For example, the franchise Great Clips are masters of user data collection and their operations go largely unnoticed, even by their customers.
Great Clips uses customer segmentation which divides “a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits” and then sells their customer lists to 3rd party clients.
This data can be collected at “a Great Clips salon” or online via “participation in a sweepstakes or other give-away” offers provided during the “check-in” process.
This includes:
• Customer name
• Home address
• Telephone number
• E-mail address
• Personal preferences
• “Other personal identifiers”
At any time, Great Clips can call-up tracking data from “all salons” and use it for customer “report information” in conjunction with interested 3rd parties and “use these [measures] to drive growth and profitability in [their] salons.”
One of their 3rd party partners is a data mining corporation called Alteryx. This company has a unique “data blending and advanced data analytics” that allows for the creation of massive customer databases to be sold for a mere $30,000 per client.
Alteryx began as SRC, LLC which released Allocate , a data mining engine that incorporated geographical from the US Census which was malleable for the purpose of mapping and analyzing customer consumer habits.
This corporation is supplied private data from Great Clips and numerous clients such as:
• McDonald’s
• Kaiser Permanente
• Experian
• Dunkin’ Donuts
• AAA
• Dairy Queen
• Discovery Communications
• Equifax
• Family Dollar
• Ford
• Kroger
• Levi’s
• Michael’s
• Paychex
• Rent-A-Center
• Time Warner Cable Media
• Verizon
• Yankee Candle
• YUM Brands
Unsuspecting customers have their data analyzed by Alteryx and sold to their customers such as:
• AccuData
• Amazon Web Services
• Cloudera
• Experian
• HP/Vertica
• Human Data
• TomTom
And this process all begins with a simple question at the register: “What’s your name?”
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Source Article from http://feedproxy.google.com/~r/OccupyCorporatism/~3/i9L_JAXnhcg/
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