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December 18th, 2011 
FAKE NEWS for the Zionist agenda Scott Goodson is the founder of StrawberryFrog, the world’s first cultural movement agency. His first book, Uprising exploring the phenomena of movements will be published by McGraw Hill soon.
“Forget anarchy. Today’ protests, revolts and riots are self-organizing, hyper-networked—and headed for a city near you,” as the latest edition of WIRED puts it.
Mohamed Bouazizi, the fruit vendor in Tunisia—the ground zero Upriser in 2011—sparked a MASSive global wave of individual uprisings. But while the impact of his selfless act is still being felt in the Middle East, and increasingly other regions in the world, the true potential of movements is still gathering momentum, for good or for bad.
Take for example the case of David Carlton. According to the New York Times today: “This same David Carlton is the person who has maligned the television show “All American Muslim” — a reality series on the Learning Channel about five families in Dearborn Mich.—as a front for an Islamic takeover of America and pressured advertisers (Lowe’s Home Improvement and Kayak) to pull their commercials.”
Here is an example of one man, his smartphone, and the incredible power of the individual to change the game especially among those corporations who are sensitive to negative publicity in the social media space.
The NY Times goes on to say: “What makes the attack on “All-American Muslim” more disturbing – and revealing – is that it was prosecuted by just one person, a person unaffiliated with any established organization…a person who effectively tapped into a groundswell of anti-Muslim bigotry.”
There are of course movements against movements—such as Mark Ramirez’s movement against the Anti- All-American Muslim movement.
“Movements are at once the symptoms and instruments of progress,” said Walter Lippmann.
For over a decade I have been convinced that movements propelled by individuals, and “movement marketing’ in the case of brands and companies, is the new way forward for anyone trying to influence public opinion with scale and credibility, sell products, earn customer loyalty, solve social problems and, quite possibly, change the world.
Admittedly, this bold statement raises a lot of questions. What do popular movements—which have, through history, given us many of our cherished freedoms, our finest heroes, our basic human rights—have to do with the crass and superficial business of selling stuff? And what makes anyone think they can plan, calculate around something as spontaneous and authentic as a movement? And by the way, people have been starting movements forever—so what makes them so important at this particular moment in time.
The current movement-mania is being fueled by several factors, the most obvious is technology. Bill Wasik, writes a fascinating piece entitled “Crowd Control” in next month’s Wired Magazine, which I highly recommend. WIRED MAGAZINE JAN 2010: “Let’s start with the fundamental paradox: Our personal technology in the 21st century—our laptops and smartphones, our browsers and apps—does everything it can do to keep us out of crowds.” Who wants to go to packed stores when you can click and buy a few boxes sending them towards your home simply and easily via Amazon? And yet… “On those rare occasions where we want to form a crowd, our tech can work strange, dark magic.”
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