Joseph Kony 2012: a model of modern campaigning

At that point, however, two issues arise: with more awareness comes more
scrutiny: Invisible Children has been forced to respond to claims that it
spends too much money making videos and not enough making strides towards
its stated goals. To be fair to the group, they have been keen to respond in
detail and in public.

But there’s a second, moral issue to such single issue campaigns: Britain’s
anti-foxhunting legislation was important to the Government of the day, for
instance, but Tony Blair cited the excessive time it took up in parliament
as the single greatest regret of his premiership. And the resulting laws are
now widely seen as fundamentally flawed.

Now, too, the #stopkony
Twitter hashtag has a global prominence, it seems likely that the issue will
indeed get more attention.

But the internet, for all that it contains all the world’s information in one
place, has turned complex African and global politics into a single issue.
The world wants to #stopkony but the long list of complex issues that need
solutions remain as long it ever was. More people may now know about Joseph
Kony – but the web has not helped us to work out whether the campaign to
capture him really is now more important than it was just a few days ago.

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