By
Lyle Brennan
10:51 EST, 25 May 2012
|
15:07 EST, 25 May 2012
How do you tell a life story in just one minute?
For the team behind this film, it takes more than 5,000 photographs, six months of painstaking research and an inexhaustible supply of patience.
Brazilian filmmakers AlmapBBDO created the clip to advertise leading picture agency Getty Images, trawling through the company’s enormous archive to string together a touching love story with a twist.
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Love at first sight: The couple’s eyes meet in the first frame
Dance of love: The early stages of courtship are represented by these two barefoot dancers
Tying the knot: One of more than 38 million Getty images is picked out to illustrate the wedding
In the end just 873 photos of the thousands selected – all of them from the Getty archives – made the cut.
Using 15 images per second, no text and no dialogue, copywriter Sophie Schoenburg and art director Marcus Kotlhar take us from a couple’s first kiss to their dotage and, for one of them, death.
Along the way we see the lovers conceiving and raising their children, enduring the symptoms of ageing and a fatal freak accident – all before the hero has a stroke of luck that lets him see out his last years in style.
The creators’ process involved endless hours of fine-tuning the script so that the stills could convey a tale that was both coherent and moving.
A series of couples making love feature in the montage
How was it for you? The filmmakers suggest the loving couples enjoy fireworks in the bedroom
Making babies: Viewers are even afforded a split-second biology lesson
Blue skies and babies: The clip presents a happy image of fatherhood
The filmmakers said: ‘Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted.’
The concept the team were trying to get across was that the Getty Images archive is so vast and varied that any story can be told using only its stock pictures.
Do Amor Ao Bingo Em 873 Imagens (From Love To Bingo In 873 Images) features a ticker racking up the number of images used, which, after the story ends, rockets up to the total of more than 38 million held by Getty.
Middle-age spread: There are a number of pictures showing large, happy families
Dark times: Before old age the metaphorical storm clouds gather
Golden years: A couple are shown enjoying old age
Winner: Bingo, apparently, features prominently at the end of our lives
Nearing the end: The last few images show dramatic shots from space
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