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May 11th, 2013 
Peter Nolan
“We apologise and are sympathetic to those who felt they were in harm’s
way with our character promotion for Iron Man 3,” the Friday posting
read. “We didn’t clearly tell our customers and some people didn’t
realise it was for entertainment purposes only.”
A phone message left with a regional manager for Goodrich Quality Theaters,
the chain that owns the Jefferson City cinema, was not immediately returned
Friday afternoon.
Police also were upset, initially believing they were responding to a
potential active shooting situation.
“Everything was in place — it’s the opening night of a superhero movie,
it’s somebody walking in all-dark clothes — everything pointed to bad things
about to happen,” Captain Doug Shoemaker told KMIZ-TV in Jefferson
City. “There’s really no good that can come of this.”
Shoemaker added that it was a good thing off-duty officers weren’t in the
theatre, because they may have confronted the actor, potentially creating a
dangerous situation.
“It’s an unfortunate lack of wisdom in this particular judgment that
hopefully will never occur again,” Shoemaker said.
The theatre said steps have been taken to ensure it doesn’t.
“Security and safety for our customers in our number one priority,”
its Facebook posting read.
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