Twitter Campaign Donates Your Unused Characters

Forget old clothing and canned food — you can now donate your unused Twitter characters to a good cause.

A new application called Hashtags4Heroes auto-populates the unused characters in your tweets with messages raising awareness for the Wounded Warrior Project (WWP), an organization seeking to honor and empower veterans wounded since 9/11.

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The Twitter application, launched by WWP supporter Raytheon for Military Appreciation Month, aims to increase visibility of the work being done for injured military service members and their families.

“The number one reason we’re doing this is awareness — it has the potential to influence anyone who uses Twitter,” said Joe Washburn, a former Army sergeant wounded in Baghdad from a car bombing.

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“All of your followers will see what you tweet, and hopefully they click on your links.”

The browser plug-in runs in Internet Explorer, Google Chrome and Firefox, and the mobile app is available for iOS, Android and BlackBerry browsers.

If you don’t want to set your tweets to autofill for the entire month, you can tweet directly from the Hashtags4Heroes website, which will also add messages in your unused spaces.

SEE ALSO: How the U.S. Military Shares Its Rich History With Facebook Timeline

Raytheon had hoped Hashtags4Heroes would hit 30,000 donated characters before Memorial Day. Just one week after launch, more than 125,000 characters have been filled with Hashtags4Heroes messages. The campaign is now hoping to donate 300,000 characters by May 31.

The most common length of tweets is 28 characters, according to one estimate sited by Raytheon — leaving 112 available for donation in every tweet.

Do you think filling empty characters in tweets is a good way to generate awareness? Sound off in the comments.

Image courtesy of iStockphoto, MTMCOINS

This story originally published on Mashable here.

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