NEW YORK—WWE’s WrestleMania, the Super Bowl for the sports entertainment company, arrived last weekend to a massive audience and vastly larger sponsorship revenue as it seeks to establish itself as a serious contender for major dollars from such partnerships.
Craig Stimmel, WWE’s senior vice president and head of global sales and partnerships, told The Associated Press in an interview that sponsorship revenue for this year’s event has doubled to more than $20 million, a record for any WWE event.
Those numbers are critical in light of the return in January of Vince McMahon, the founder and majority shareholder of WWE, who said the sports entertainment company could be up for sale…. Source
Related posts:
Attacked Christians in India Risk Arrest if Worship Draws More Assaults
Red is not its only color: NASA captures Mars' most colorful spots
Killing of second Palestinian journalist covering Gaza protests draws international condemnation
Another Step Back for Biden: Attack on Syria Draws Establishment Cheers
UN watchdog finds evidence of sarin use while investigating Syrian govt tip
Facebook draws ire after employee says the site could police the term ‘Zionists’