Bad News For Facebook: Court Will Hear Biometric Face Scan Case



biometric.face.scan.facebook.lawsuit.california_occupycorporatismSusanne Posel ,Chief Editor Occupy Corporatism | Media Spokesperson, HEALTH MAX Brands

 

A Northern California District Court judge has ruled that a lawsuit regarding Facebook’s photo tagging violates user right of privacy can proceed.

Judge James Donato wrote in his opinion: “The Court accepts as true plaintiffs’ allegations that Facebook’s face recognition technology involves a scan of face geometry that was done without plaintiffs’ consent.”

Donato continued: “The statute is an informed consent privacy law addressing the collection, retention and use of personal biometric identifiers and information at a time when biometric technology is just beginning to be broadly deployed. Trying to cabin this purpose within a specific in-person data collection technique has no support in the words and structure of the statute, and is antithetical to its broad purpose of protecting privacy in the face of emerging biometric technology.”

The complaint states that the photo-tagging option Facebook uses to identify users creates “faceprints” without the consent of the person in the picture. A faceprint is “a digital scan or photograph of a human face, used for identifying individuals from the unique characteristics of facial structure” and is most notably used by the social media.

Although the photo-tagging feature is explained in Facebook’s terms of service and data policy , users can choose not to use it. Because of this fact, Facebook is arguing that “this lawsuit is without merit” and the company plans to “vigorously” defend themselves.

The suit states that this use of faceprints is a violation of the Illinois Biometric Information Privacy Act (BIP).

Three years ago, Facebook announced they would increase their facial recognition photo database (FRPD) by more than 1 billion profile photos.

In the course of improving the “tag suggest” feature, the addition of those photos to the FGPD were purported to increase the efficiency of the technology while programing more Facebook members to tag their friends in photos.

Erin Egan, chief privacy officer for Facebook, said that this upgrade “would give users better control over their personal information, by making it easier to identify posted photos in which they appear.”

Egan explained: “Our goal is to facilitate tagging so that people know when there are photos of them on our service.”

While the social media giant maintains they are not using facial recognition software (FRS); but this policy may change in the future.

Facebook has stated that they retain information from their users that is syphoned from all across the web. This data is used to increase Facebook’s profits with the information being sold for marketing purposes.

FRS will analyze an image against other known depictions of the individual being searched.

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