Deep-Fried Mars Bar Disclaimer: Chocolate Giant Disowns Greasy Treat (UPDATED)

Candy mega-company Mars, Incorporated wants you to know that it does not approve of the deep-fried Mars bar made world famous by, among other things, the U.S.’s greasy state fair circuit.

*Scroll down for update.*

But the fatty treat has origins on the other side of the Atlantic. The Carron Fish Bar in Stonehaven, a town in Aberdeenshire, Scotland, claims to have invented deep-fried Mars bars about 20 years ago.

Now, the BBC writes that Mars, Inc. has written the bar’s owners saying it does not authorize or endorse the treat, which clashes with the company’s dedication to healthy living. Mars, Inc. is seeking a disclaimer for Carron Fish Bar’s menu. But the company isn’t entirely unhappy about the deep-fried Mars bar’s popularity:

A Mars spokesperson said: “We are really flattered that customers of Carron Fish Bar like our product so much that it has now become a flagship product for the store.

The Daily Record spoke with bar owner Lorraine Watson, who said she was floored when she received a lawyer’s notice about Mars, Inc.’s disclaimer demand:

“I was amazed when I got the lawyer’s letter because I really feel they are giving me a slap on the wrist. I think it’s sad that it’s come to this but I am quite happy to put a disclaimer up because my intention was not to offend the Mars bar product.”

Carron Fish Bar sells between 100 and 150 deep-fried Mars bars every week.

UPDATE: Mars Inc. has flip-flopped on its fried Mars bar stance, telling BBC Radio Five that it’s “very proud” of the dessert. The company, however, does not have any plans to officially endorse it.

Mars Chocolate U.K. president Fiona Dawson explained that the company’s actions were not maliciously intended:

“This was simply an issue around a patent of origin –- it’s a complicated area of intellectual property rights to be honest — but anything that supports local businesses, local industry and frankly ingenuity has got to be celebrated as well.”

Also on HuffPost:

Loading Slideshow

  • Deep-Fried Kool-Aid

    Hats off to the kitchen whiz who dreamed this one up. These a href=”http://www.huffingtonpost.com/2011/06/20/deep-fried-kool-aid_n_880268.html” target=”_hplink”deep-fried Kool-Aid/a balls were recently served up at the San Diego County Fair.

    emPhoto by Flickr user a href=”http://www.flickr.com/photos/cuttlefish/5995558862/sizes/l/in/photostream/” target=”_hplink”cuttlefish/a./em

  • Deep-Fried Beer

    Something about deep-fried beer makes us think these things make a terrible mess when you bite into them. Still, points for ingenuity goes to the folks behind this stunt. It was featured at the State Fair of Texas in 2010.

    emPhoto by Flickr user a href=”http://www.flickr.com/photos/davidberkowitz/5023706337/sizes/l/in/photostream/” target=”_hplink”David Berkowitz/a./em

  • Kool-Aid Pickle

    We’re slightly perturbed by the obscenely bright color of these pickles, but then again, they are marinated in Kool-Aid.

    emPhoto by Flickr user a href=”http://www.flickr.com/photos/south_2007/531550620/” target=”_hplink”Social_Stratification/a./em

  • Deep-Fried Samoas

    Forget deep-fried Oreos — save your appetite for a href=”http://www.statefairgirlscouts.com/fried_cookie.html” target=”_hplink”deep-fried Samoas/a, the long-cherished coconut and chocolate Girl Scout cookie.

  • Fried Ice Cream Sandwich

    You eyes do not deceive you. You’re gazing upon a cheeseburger topped with a a href=”http://www.foodandwine.com/slideshows/americas-wacky-fair-foods/2″ target=”_hplink”deep-fried ball of ice cream/a, which was featured at the Florida State Fair.

  • Spaghetti Sticks

    Behold! This year, the Minnesota State Fair is offering a href=”http://gallery.mnstatefair.org/media/new_foods2012/content/08_cheeseburger_sticks.html” target=”_hplink”spaghetti sticks/a, which are spaghetti noodles, tomato sauce, mozzarella and parmesan cheese wrapped in pizza dough. With more spaghetti sauce for dipping!

  • Spaghetti Ice Cream

    The “signature food” of the 2012 Indiana State Fair? a href=”https://www.facebook.com/photo.php?fbid=10151065713828416set=a.112125948415.99356.52944793415type=3″ target=”_hplink”Spaghetti ice cream/a, produced by Monroe Concessions. It’s actually not as mind-bending in flavor as it is in presentation. It’s actually made with a href=”
    http://www.indystar.com/article/20120724/LIFE10/207240320/Indiana-State-Fair-test-taste-buds-spaghetti-ice-cream” target=”_hplink”gelato noodles, strawberry tomato sauce, shredded white chocolate cheese and chocolate “meatballs.”/a

  • Fried Salsa

    Is salsa still considered a condiment when it’s served with emanother /emsauce to dip it in? Deep thoughts and more occur to us while gazing upon this a href=”https://www.facebook.com/photo.php?fbid=267049480000050set=a.267049126666752.63136.127059740665692type=3theater” target=”_hplink”fried salsa/a, which was served up at the State Fair of Texas in 2011.

  • Hot Beef Sundae

    These savory creations have been a href=”https://www.facebook.com/photo.php?fbid=10150296117081915set=a.69565501914.74196.56762306914type=3″ target=”_hplink”popping up at state fairs everywhere/a, including the Tennessee State Fair in 2011. Dig in if you and your taste buds are up for some mind games.

  • Chicken-Fried Bacon

    a href=”http://216.197.122.150/ns/PressRelease/ViewPressRelease.asp?PRelId=39″ target=”_hplink”Chicken fried bacon/a, anyone? We’re going to file this under “completely unnecessary.” Unfortunately (or fortunately?), patrons at State Fair of Texas in Dallas thought otherwise and named it “Best Tasting” in 2008.

    emPhoto by Flickr user a href=”http://www.flickr.com/photos/carabou/270361246/” target=”_hplink”carabou/a./em

  • Pulled Pork Parfait

    Calling it a parfait is throwing us off, but this pulled pork parfait actually looks pretty delicious, if you ask us. It was an offering at the South Florida Fair in 2011.

    emPhoto by Flickr user a href=”http://www.flickr.com/photos/beleaveme/5371924130/” target=”_hplink”Bob B. Brown/a./em

  • Deep-Fried Butter

    Regrettably, this is real. a href=”http://www.huffingtonpost.com/2011/08/11/fried-butter-stick-iowa-state-fair_n_924768.html” target=”_hplink”Deep-fried butter/a appeared at the Iowa State Fair, and the inventor talks about it in this video. Just try not to feel greasy afterwards, we dare you.

  • Deep-Fried Bubblegum

    Our mothers always warned us about swallowing our gum, but maybe this is the exception. a href=”http://www.huffingtonpost.com/2011/09/06/fried-bubble-gum_n_950390.html” target=”_hplink”Deep-fried bubblegum/a won “most creative” dish at the State Fair of Texas last year. It’s actually a marshmallow that’s been dipped in pink batter, fried and topped with blue icing and some Chiclets.

  • Deep-Fried Frito Pie

    Thank you, State Fair of Texas for bringing us the a href=”http://www.huffingtonpost.com/endless-simmer/best-state-fair-foods_b_734080.html#s143211title=DeepFried_Frito_Pie” target=”_hplink”deep-fried Frito pie/a. Whatever would we do without it.

    emPhoto by Flickr user a href=”http://www.flickr.com/photos/texasfriedfritopie/4909062637/sizes/m/in/photostream/” target=”_hplink”Texas Fried Frito Pie/a./em

  • Chocolate-Covered Corn Dog

    How do you make a corn dog even less healthy? a href=”http://www.huffingtonpost.com/endless-simmer/state-fair-foods_b_965932.html#s363432title=10_Chocolate_Covered” target=”_hplink”Cover it in chocolate/a. Naturally. Good thinking, Orange County Fair.

You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

Powered by WordPress | Designed by: Premium WordPress Themes | Thanks to Themes Gallery, Bromoney and Wordpress Themes