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June 1st, 2016 
Awake Goy
Susanne Posel ,Chief Editor Occupy Corporatism | Media Spokesperson, HEALTH MAX Group
Donald Trump’s now infamous university was put on display with four hundred pages of documents showing how the operation successfully swindled money out of students.
For inspiration, Donald himself added a “personal message” to new recruits to the scheme: “Only doers get rich. I know that in these three packed days, you will learn everything to make a million dollars within the next 12 months.”
However, using sales tactics similar to other famous tiered scheme such as Amway or Scientology , TU could turn out protégés at an ever increasingly steep cost. In the playbook, “an attendee’s problem represents a golden opportunity”.
In fact, salespeople were taught to use “the most persuasive words in the English language according to a study by the Psychology Department of Yale University” including:
• You
• New
• Money
• Easy
• Discovery
• Free
• Results
• Health
• Save
• Proven
• Guarantee
• Love
Regardless of the lack in accreditation, Trump University (TU) used “Wolf of Wall Street” tactics of high-pressure sales, deceptive claims, and recruitment to push for students to pay more and more “for escalating levels of involvement”.
At the top of the scam was the “gold elite” package priced at $34,995.00; however on the way there TU encouraged recruiters to “play on shame, exploit aspirations, and overcome customer objections” with simple tactics like asking students if they “like living paycheck to paycheck” and then creating an illusionary reality where the victims were manipulated emotionally.
According to Trump’s playbook: “Don’t ask people what they THINK about something you’ve said. Instead, always ask them how they FEEL about it. People buy emotionally and justify it logically…. The risk isn’t spending 35K — it’s entering into the world of REAL ESTATE without specialized knowledge, guidance and trained professionals in the field holding your hand. WE are the safe decision. Fear is preventing you from investing in yourself.”
Integral to the exposure of TU as a “fraudulent scheme” is Ronald Schnackenberg, former sales manager for TU in 2006 and 2007.
Schnackenberg has admitted to convincing a couple in a “precarious financial condition” to purchase the gold elite program which meant they “would have to pay for the program using disability income and taking out a loan based upon equity in his apartment.”
In the end, Schnackenberg was taken off the account for “not trying harder to see the program to this couple”. Another salesman replaced him which lead to Schnackenberg’s decision to “resign” after becoming “disgusted by this conduct”.
The main motivation taught to TU recruits was the art of fear which was credited with driving prospective students into higher tiers and paying more money for services. Every TU sales person was taught to “assess each customer’s fears, goals, and financial status, then close the deal on the next tier of seminars.”
The playbook outlined: “When you introduce the price, don’t make it sound like you think it’s a lot of money, if you don’t make a big deal out of it they won’t,” the playbook advises. “If they can afford the gold elite don’t allow them to think about anything besides the gold elite.”
For the big win, recruits were shown how to “criticize [customers] financial status” by using verbal persuasive tactics such as: “t’s time for you to be 100% honest with yourself. You’ve had your entire adult life to accomplish your financial goals. I’m looking at your profile and you’re not even close to where you need to be, much less where you want to be. It’s time to fix your broken plan, bring in Mr. Trump’s top instructors and certified millionaire mentors and allow us to put you and keep you on the right track. Your plan is BROKEN and WE WILL help you fix it.”
Another former TU sales executive named Jason Nichols told the court that when he worked for the company in 2007: “The Trump University instructors and mentors were a joke. Most of them were not experts in real estate and did not [have] experience in the real estate techniques they were teaching. They were unqualified people posing as Donald Trump’s ‘right-hand men.’ They were teaching methods that were unethical, and they had little to no experience flipping properties or doing real estate deals. It was a façade, a total lie.”
And to ensure potential suckers were not able to invest on their own without the TU system, Nichols was taught to manipulate with excuses like: “But what we’re offering is a proven system from Mr. Trump to help you close multiple deals every month, with a millionaire mentor by your side making sure you don’t make any mistakes, and creating the most amount of profit per deal.”
To seal the deal with a smile, the playbook explained how to ask a coercive question such as: “Let me ask you a question; are you capable of making or two mistakes on your own?”
All the possible rebuttals customers could make were written into the scripts for salespersons to memorize. And in the case a customer refuses to purchase the TU products, the salesperson was instructed to lie about inherent risks by saying: “Every single company goes into debt when they are first starting out, EVERY SINGLE BUSINESS! The profits pay off the debt and before you know it, your new real-estate business will start making amazing returns.”
US District Court Judge Gonzalo Curiel made this playbook public at the disdain of Trump who complained about it for twelve minutes at a recent campaign rally in California.
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