‘Five a day’ has been hijacked by food industry

By
Sophie Borland

18:11 EST, 15 July 2012

|

18:13 EST, 15 July 2012

The five-a-day mantra has been ‘hijacked’ by the food industry to promote meals such as sausages and chips, a minister has admitted.

Anne Milton said the Government was powerless to prevent  firms claiming products were healthy, even when packed with  sugar, salt and fat.

For years the public has been advised to eat at least five portions of fruit and vegetables a day to help prevent cancer, heart disease and maintain a healthy diet.

Healthy? A Kershaw's breakfast with 'Five a Day' logo

Healthy? A Kershaw’s breakfast with ‘Five a Day’ logo

But a loophole in the law allows firms to imply that ready meals, tins of spaghetti hoops and sugary drinks are all healthy – because they contain one portion of fruit and veg.

Under Government guidelines, manufacturers can use the ‘five-a-day’ logo as long as their products contain 80g of fruit and vegetables – including chopped tomatoes or frozen peas.

They should not display it on products that contain added salt, fat and sugar, however. But these guidelines are voluntary and many firms ignore them.

Items brandishing these labels include Kershaws sausages and chips, a frozen ready meal that contains 18g of fat, and Kershaws ‘All Day Breakfast’.

McDonald’s also uses the logo on its Fruitzz children’s drink which contains 49g of sugar and 200 calories.

Public health minister Miss Milton told Channel 4’s Dispatches, to be shown tonight: ‘I think at the moment consumers are quite confused. I think we’re always up against a bit of a battle with industry, who often hijack popular messages that Government use to give out information.

‘Which is why we’re working on voluntary ways to get the food industry to be more responsible about what it does.’ She added: ‘There’s a limit to what we as a Government can do.’

Simon Capewell, professor of clinical epidemiology at the University of Liverpool, said the logos used by firms were unregulated.

‘It’s complete open season out there. So the consequence is that consumers, even quite intelligent ones, are vulnerable to being misled, they’re very open to confusion,’ he added.

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have been moderated in advance.

So vegetarians don’t die?

Before making a broad condemnation of salt and sugar in foods, people would do well to remember that without them, one of three things would occur. 1) People would starve because salt and sugar are crucial as preservatives to prevent food spoilage, loss of quality, edibility or nutritional value. 2) Without preservatives, the price of prepared foods in the markets would be prohibitively expensive. Women would be taken out of the work force so they could stay home to prepare from scratch the food for meals.
Food spoilage, loss of quality, edibility or nutritionaL value

Aren’t we wise enough to know better?

The five-a-day mantra was, and still is, a marketing scam started in the states many years ago.

Promoting a healthy diet and lifestyle would work better, and educating people about it rather than saying eating 5 portions of fruit or veg is the answer, and shoving it down our throats. Pardon the pun.

This is for the idiots who cantwont cook and the fatties who simply love it

the government washes its hands of the matter by saying these are voluntary guidelines, when in fact they could make them mandatory requirements if they so wished.

A perfect illustration of how food manufacturers are manipulating the public. I noticed that some cereal bars aimed at kids had the claim ‘one of your five a day’. I assume they were referring to the apple juice being used as a sweetener which was virtually pure sugar. I like Michael Pollen’s advice which is ‘don’t buy any food item which has health claims on the packaging.’

Egg, bacon and fried tomatoes for breakfast, spaghetti hoops for lunch, sausage chips and beans followed by sherry trifle for dinner with a drink of sugar-laden orange juice. OK that’s 5-a-day covered. Do they really think that “consumers, even quite intelligent ones” think that makes it a healthy diet?

‘…The healthiest foods are those eaten raw straight from the ground or off the tree, preferably from your own backyard, without been mucked about with adding sauces or fancy cooking techniques. Nature knows best and so it’s really rather simple actually.’

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

Powered by WordPress | Designed by: Premium WordPress Themes | Thanks to Themes Gallery, Bromoney and Wordpress Themes