Running an independent media outlet is tough, and there’s a company called NewsGuard that’s making it even harder. NewsGuard claims to rate online content, including from media outlets, to see how trustworthy it is. But if we take a closer look, it’s doing more than that—it’s putting pressure on news organizations.NewsGuard started in 2018. It sends out “analysts” to review online content creators and give them ratings. The ratings appear as small badges with scores next to search results.
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