ITV could lose its prime slot as Ofcom suggest third channel could be put up for auction

By
Paul Revoir

19:25 EST, 23 May 2012

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19:25 EST, 23 May 2012


Options: Jeremy Hunt, Secretary for Culture, has been given a report on terrestrial TV by regulator Ofcom

Options: Jeremy Hunt, Secretary for Culture, has been given a report on terrestrial TV by regulator Ofcom

ITV1 could be ousted as the nation’s third channel after it was suggested that its slot could be auctioned.

The broadcaster’s licences, along with those for Channel 5, expire at the end of 2014 and the Government has to decide if it will renew them or not.

Yesterday media regulator Ofcom set out options for Culture Secretary Jeremy Hunt.

Among them was the suggestion that there could be a bidding war for the right to run the third channel and Channel 5. Another option is to renew existing licences.

Ofcom’s report said an auction could ‘reinvigorate the existing Channel 3 model’ and would test whether potential bidders could offer alternative ways of delivering public service programmes such as news broadcasts.

In the case of Channel 5 it was said this might offer the chance for a ‘more significant commitment to original content production’.

As digital TV has spread the benefits that ITV and Channel 5 have for their prominent slots has diminished, as they also entail a series of public service programming commitments.

The two broadcasters provide public service programming, such as news and current affairs, which is valued by viewers.

In return, they receive benefits, such as the right to appropriate prominence on TV listing guides and access to spectrum to broadcast on Freeview.

ITV and Channel 5 have maintained that, with some changes, their public service obligations, which include things like news, could continue.

Ofcom’s analysis shows the Channel 3 and 5 licensees could continue to make a sufficient contribution to public service broadcasting beyond 2015.

In yesterday’s report the regulator said an auction might also provide a change to ‘restructure the licensing map’ to reflect regional and national identities in the UK for Channel 3.

The regulator also suggested that the Government may want to consider a separate stand-alone Channel 3 licence for Wales and ensuring a continued commitment to children’s programming from Channel 5.

Formula: ITV has relied an the popularity of reality shows like X Factor to generate revenue

Formula: ITV has relied an the popularity of reality shows like X Factor to generate revenue

ITV has to show an appropriate amount of regional news and non-news programmes while all commercial public service broadcasters, including Channel 5 as well, have to show a certain level of national and international news, current affairs, as well as commitments to original production and spending outside London.

ITV is the second most watched news service after the BBC. Channel 5’s peak-time news programme has the lowest audiences of the public service broadcaster’s main evening bulletins but its earlier 5pm show gets better ratings.

However Ofcom noted that satisfaction levels for Channel 5 news were lower than for the other public service channels.

ITV is suggesting as part of the licence renewal, it could increase from nine to 17 its separate regional news shows. But as part of this its 30 minute main bulletins would contain a 10 minute period which would take stories of interest from around the country.

The regulator added there was ‘little scope’ for amendments to Channel 5’s commitments ‘without calling into question its contribution to public service purposes’.

Ofcom said it was not in the public interest to repeat the recent pattern of the broadcasters seeking to reduce the obligations imposed on them.

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Spot on ‘leo 53’ .. so called ‘British TV’ has been extremely dumbed down most suitable only for the mentally challenged. Since the launch of Satellite TV. terrestrial TV across the board and the quality of programs has been evidently on the decline. Instead we are brainwashed with such tripe as ‘Reality Tv’ programs that bore me to death. The real quality programs which have been retransmitted on our screens is a constant reminder that we are unable or incapable of producing quality programs on a smiler fashion which are both informative and extremely entertaining. Since the point of television is surely to distract us from the woes of reality. I just wonder if we no longer possess the talent that was so much in abundance in the 60’s – 80’s or is it that the strains of being politically correct means that such programs could never been reproduced in this current climate? In any event its very sad.

I think ITV needs to seriously review its program content and its excessive advertising. The Dumbed down Programming does little to inform, educate or stimulate the Viewers. However its saving grace is it is not so institutionally biased as the BBC, which also dumbed down its programming but continues to try to brainwash the Populace with its Left Wing pro European ideology.

Ever since Carlton has imposed its dominance over it, the ITV network has become an appallingly dumbed-down, Americanised rubbish channel with very little quality. Anything would be better than ITV1, I could barely imagine anything worse. As for Channel 5, it barely has any identity and, like ITV1, there’s never anything on it that I’d put myself out to watch. The trouble is that the Conservative Party will likely save them both following some dodgy stitch-up with the owners of these two broadcasters.

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