London Olympics 2012: Twitter admits encouraging commercial partner to file complaint against British journalist

“We want to apologize[sic] for the part of this story that we did mess up,” a
statement read on the site’s blog.

“The team working closely with NBC around our Olympics partnership did
proactively identify a Tweet that was in violation of the Twitter Rules and
encouraged them to file a support ticket with our Trust and Safety team to
report the violation, as has now been reported publicly.

“Our Trust and Safety team did not know that part of the story and acted on
the report as they would any other.”

Alex Macgillivray, Twitter’s general
counsel, also added his personal apology to Mr Adams.

“.@guyadams Let me to add my personal apology for your suspension,”
he wrote, directing him to the blog with further information about the
site’s privacy information and processes.

Twitter’s handling of the case, especially given its corporate involvement
with NBC, raised questions as to the neutrality of the site, having
previously insisted “the tweets must flow”.

Mr Adams, who had his account reinstated earlier on Tuesday after NBC
retracted its complaint, said the microblogging site had failed to adhere to
its own policy.

“It undermines everything that Twitter stands for and is an absolute disgrace
and will aggravate many millions of its users,” he told The Daily
Telegraph.

“Their whole corporate ethos is that they never interfere with the flow
of tweets. Something has gone very very wrong here.”

Twitter and NBC entered
into a partnership to cover to Olympic Games this month
, with the
technology company featuring highlighted tweets from sports insiders in
return for on-air promotions. No money was exchanged in the deal, according
to reports.

You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

Powered by WordPress | Designed by: Premium WordPress Themes | Thanks to Themes Gallery, Bromoney and Wordpress Themes