Ian Burrell
London Independent
Sept 29, 2011
Microsoft has been sucked into the row surrounding a London-based media company currently under investigation by broadcasters for making editorial programmes without declaring it had a commercial relationship with some of those it featured.
Both the BBC and the US-owned broadcaster CNBC are investigating FBC Media following an investigation by The Independent which showed it had made numerous factual programmes about Malaysia after being allocated millions of pounds by the country’s government to promote it.
This newspaper has evidence that Microsoft was “guaranteed” coverage on a flagship programme which FBC was commissioned to make for CNBC – which is screened in Britain – for a major launch that the global technology company was planning in Europe. CNBC recently suspended the show, World Business, pending the outcome of its investigation.
The Independent has seen a nine-page letter written to Microsoft’s senior communications managers, in which FBC promised coverage of its opening of the European Microsoft Innovation Center in Aachen, Germany, and a second project in St Petersburg, Russia.
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