- Customers queue for an average of three minutes and 52 seconds at Morrisons
By
Emily Allen
11:14 EST, 19 June 2012
|
20:00 EST, 19 June 2012
It has long been seen as a destination for the more discerning shopper.
But it seems it isn’t just the quality of the groceries that draws customers to Waitrose – it’s how quickly they can buy them.
The supermarket has come top in a league table of how long shoppers spend queuing at the checkout.
Queue: Customers are irritated having to wait to pay for their groceries
On average it took a minute less to get to the till at Waitrose than at Morrisons, which came bottom of the list.
The supermarket, which is part of the
John Lewis partnership, had an average queuing time of two minutes and
51 seconds, just ahead of Asda, where shoppers can expect to wait six
seconds longer, at two minutes and 57 seconds.
Tesco came third, with its queues
lasting for three minutes and five seconds on average. Customers at
Sainsbury’s have to wait significantly longer, with a waiting time of
three minutes and 47 seconds.
In last place was Morrisons, which had
an average queuing time of three minutes and 52 seconds, according to
figures compiled over the past year by trade publication The Grocer.
The magazine carries out a weekly
mystery shopping survey to track prices, service and availability at the
five leading grocery retailers.
Waitrose has been attempting to widen
its appeal away from its upmarket image, with boss Mark Price saying he
didn’t want people to call the chain ‘posh’.
Last month it pledged to match the cost of 7,000 products at Tesco, and it has also launched a cheaper Essentials range.
Speedy: Waitrose has the fastest queuing time of two minutes and 51 seconds
In May it emerged that Asda is trialing a new type of ‘hybrid’ checkout which could be the answer for time-strapped shoppers.
AVERAGE QUEUING TIME
1. Waitrose 2 mins 51 seconds
2. Asda 2 mins 57 seconds
3. Tesco 3 mins 5 seconds
4. Sainsbury’s 3 mins 47 seconds
5. Morrisons 3 mins 52 seconds
The special till can switch from a check-out operated by a member of staff to a self-scan till in just a moment.
The chain thinks it could put an end
to clock-watching customers reaching a till to find the ‘This till is
closed’ sign displayed.
Four hybrid checkouts have been trialled in Asda’s superstore in Keighley in West Yorkshire.
A spokeswoman for Asda said the trial
had gone ‘very well’ and that it would be rolling out the tills at
another four superstores later this summer.
The biggest advantage of the hyrbids,
which can be used by customers with trolleys as well as those with
baskets, is that it will enable the store to have checkouts that are
always open.
Self-scan tills first appeared in the UK in 2002 and were trialled by Asda and other supermarkets in 2003.
But they quickly became notorious for frustrated shoppers by announcing the presence of ‘unexpected items in the bagging area’.
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Well, try queueing at the Post Offices or Banks, they are the worst
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Fantastic you save a whole life changing minute so what do you do with it save them up and have a holiday do me a favour get a life.
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Go to Aldi for clean store, fast checkouts, cheaper, good quality UK grown veg fruit, cheaper olive oil, choc biccies, washing capsules, wine……etc.
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Shopping in Waitrose may save me a minute at the checkout, but as the nearest store is in the next county and the bridge toll is £1.50, Waitrose is a bit of a non-starter for most people in Plymouth
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Four whole minutes? (Well three minutes fifty two seconds). Wow. Next we will be expecting all the tills to be ready and waiting for us. If it’s not to long a wait chill out, slow down and relax. I’ve learnt to because you can bet your bottom dollar that no matter what till I choose it almost always is the slowest. The till till roll needs changing, a bar code is missing or won’t scan, something is damaged, the supervisor needs to be called, etc. and I haven’t even go to the till. Sigh!! Then LOL you have to don’t you? Better than getting all up tight.
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Perhaps the queues are longer because they have more customers than the other supermarkets. Hence the longer wait to the checkout.
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All the Supermarkets are much the SAME so whats the problem.—- One has to queue which ever place you shop.– Is that so much a BIG deal .— If one is so impatient them shop later in the day.or another day—Simples
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The wonder of time-saving technology… barcode readers that can’t read barcodes, card readers that can’t read debit/credit cards, printers that take an age to print out your itemised list of groceries, the card receipt, your special offers and your car park exit code… yes, the wonder of technology…
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Not in our waitrose , the wait cam be 8 mins,++++ often only 2/3 tills open, people backing up 8/10 deep!!!!! and then when they final open more,tills after the staff stand around talking while waiting for till keys, they could be packing or help people to move over to empty checkout before opening,
Yes its a nicer supermarket, but no respect for those waiting!!!!!
No its not a small store, !!!!!!!
People,who come last are served, and walk out 5 mins before the rest, or go
to the newsparerstand with large amounts of shopping!!!!
At morrisons they move people across from the front of the waiting, to an empty checkout, then open it, result happy shoppers!!!!!
But at aldia they have signs above the tills,” when this point reached, another till opened” and it works!!!!!!
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Over the course of a year,the extra minute you save on every shop at Waitrose is going to cost you £10,000 !
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