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May 14th, 2012 
FAKE NEWS for the Zionist agenda When it comes to social good campaigns this Mother’s Day, all eyes are on Pinterest, undoubtedly one of this year’s hottest social networks.
For two organizations, Pinterest was an obvious choice for Mother’s Day, because of its heavily female demographics. Opportunity International and Water.org channeled the visuals women love to see on Pinterest into campaigns that give to women across the world.
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Here’s how the two non-profits’ campaigns are using Pinterest to do some good in innovative ways. Have you seen any other uses on Pinterest to give back on Mother’s Day? Share what you’ve seen in the comments.
Global Opportunity Quilt
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Opportunity International created the Global Opportunity Quilt as a digital solute to moms around the world. With a donation of $5 or more to the non-profit, you can leave your mark on the quilt — designed to look like a Pinterest stream — for your mother.
“The quilt is a way for donors in the U.S. to honor mother figures in their lives by helping support the lives of moms around the world,” Ian Haisley, director of online strategy for Opportunity International, told Mashable.
To create a patch for your mom, you select from 24 pre-designed squares, featuring inspirational quotes and photos. You can add your own note to your mom alongside her
“We historically use visuals and photos to tell our stories,” Haisley says. “We thought because of Pinteret’s heavily female demographic, this quilt would appeal to women in the U.S. as well as the women we’re trying to reach and serve.”
Water.org’s E-cards
Water.org wanted to create a Mother’s Day campaign hooked up to Pinterest. However, unlike Twitter and Facebook, Pinterest doesn’t have a public API.
Instead, the non-profit created a project that automatically pins Mother’s Day Cards to its own Pinterest boards.
You can create an e-card for you mom with a donation of $5 or more. The cards are designed to look like kolams, simple geometric designs South Asian women draw on their doorsteps as greetings and to bestow prosperity on people.
The organization very much considers this project an experiment with Pinterest, Mike McCamon, chief community officer of Water.org told Mashable. While Water.org thought Pinterest was an easy pick for Mother’s Day, it was curious if the campaign could increase their visibility on the network by creating a viral behavior or would be over-populating its followers’ streams.
“At the end of the week if people unfollow us, it’s a bad idea,” McCamon says. “At the start of the week we had 964 followers, so if it’s less by the end of the week we’ll know. We’re hoping people will see it and go to Water.org to learn more or tell someone else.”
Image courtesy of iStockphoto, IvanJekic
This story originally published on Mashable here.
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