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August 20th, 2016 
Awake Goy “This guidance document provides basic broad principles for a spokesperson of any health authority on how to respond to vocal vaccine deniers.The suggestions are based on psychological research on persuasion, on research in public health, communication studies and on WHO risk
communication guidelines.“
The document centers on how to address “science denialism” for health authorities in a public venue or discussion. The document reads like a marijuana propaganda piece from the 1960’s. According the the WHO, those who question “science” and “experts” are chopped up into three categories: a vaccine refuser, a vaccine skeptic or a vaccine denier. Each one of the three labels, according to the WHO, can be found on what they call the vaccine “hesitancy continuum.” The “vaccine denier” refers to “a member of a subgroup at the extreme end of the hesitancy continuum.” When it comes to corporate bottom lines, the pharmaceutical company lobbyist focuses on the politician or government “official” that can persuade the most people, and maneuver around or through the stop-gap measures to remove medical and health freedom. To these ends, the WHO has created a graphic to address the “probability to change one’s mind to vaccine acceptance.”
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