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January 24th, 2012 
FAKE NEWS for the Zionist agenda Aviary‘s photo editing tools are embedded in more than 300 partner apps. Now it’s bringing them directly to Facebook through an app of its own.
The Facebook app, which launched on Monday, gives users access to basic editing tools, photo effects and stickers from within their Facebook accounts. They can either edit photos from existing albums or upload new photos, and the app automatically saves the updated images in an “Aviary” album.
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Aviary‘s suite of web-based creative tools, including an advanced photo editor Phoenix, were once its main focus. But the company has since pivoted to a strategy that favors powering other companies’ photo tweaking options over creating its own. About 10 million photos are edited per month using Aviary tools — in other people’s products.
Launching its own app at first seems incongruent with Aviary’s recent strategy, but Aviary Head of Business Development Paul Murphy doesn’t see it that way.
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“We see it as a capability on Facebook as opposed to an app on Facebook,” he says. “It’s extending its platform rather than creating a destination site for Aviary.”
In other words, Aviary’s Facebook app is the closest the startup can come to partnering with Facebook without actually partnering with Facebook.
At the moment, Facebook doesn’t have its own photo editor, but there are several other apps such as Lunapic and piZap that will edit your Facebook photos. Google-owned Picnik, with 3 million monthly active users, is the biggest of the bunch.
Though Aviary started building its Facbook app before Picnik announced last week it would shut down, the opportunity to fill the space Picnik will vacate hasn’t been lost on the startup.
“We know that your very first question is going to be how this experience will compare to Picnik,” reads a blog post on the Aviary website. “The short answer is that we already offer most of the features you know and love.”
With Picnik off the scene, Aviary’s photo editing tool is the most simple and effective photo editor for Facebook we’ve seen. But the startup’s ultimate hope is to one day, through some sort of integration with Facebook, power the default photo editor for Facebook we see. Whether or not that’s a realistic dream is debatable, but accumulating a large user base for its app would help Aviary make a case.
This story originally published on Mashable here.
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