Commercial Forays Into Social Issues Highlighted by Simons Ad on Assisted Death

The man who launched a boycott of a Quebec fashion retailer that ran an ad on its website highlighting medical assistance in dying says the ad demonstrates the willingness of corporations to weigh in on social issues, even to the point of being controversial.
“It’s become the new thing that if you’re a corporation and you want to be part of the ‘in’ crowd or the ‘in’ message, that yes, you promote these highly controversial ideas,” Alex Schadenberg, founder of the Euthanasia Prevention Coalition, said in an interview.
“It’s seen as a social commentary and it’s seen as being progressive, and everyone wants to be progressive.”… Source

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