Could Two Words Help You Resist Temptation?

THURSDAY, March 22 (HealthDay News) — When it comes to weight
loss, the words you choose when refusing something tasty can make the
difference in whether you are able to resist temptation, new research
suggests.

For instance, when offered a slice of pie, responding with the words “I
don’t” increases the likelihood you will stick to your diet, rather than
saying “I can’t.”

“Whether it’s buffalo wings at a tailgate or heaping plates of calories
at the Thanksgiving day dinner table that is your downfall, help is merely
a couple of words away,” wrote co-authors Vanessa Patrick and Henrik
Hagtvedt.

“This insight is based on the notion that saying ‘I can’t’ to
temptation inherently signals deprivation and the loss from giving up
something desirable,” the University of Houston and Boston college
researchers explained in a journal news release.

On the other hand, they said, the “I don’t” strategy shows a sense of
determination and empowerment.

In conducting the study, the researchers assigned 30 women to one of
three groups and followed them for 10 days. Each group received a single
strategy for refusing foods: “I don’t,” “I can’t” or “Just say no.”

The study, published online in the Journal of Consumer Research,
revealed the ‘I don’t’ strategy boosted people’s feelings of autonomy,
control and self-awareness. This strategy also created a positive change
in their long-term behavior, such as renewed dedication to weight
loss.

“What’s great about this research is that it suggests a strategy that
is simple, straightforward and easy to implement. And most
importantly…it works,” the authors concluded.

More information

The U.S. National Institute of Diabetes and Digestive and Kidney
Diseases provides more about food and self-control.

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