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March 29th, 2012 
FAKE NEWS for the Zionist agenda
According to the results of a recent industry survey from Informa
Telecoms Media on the “Future of TV”, over 20% of respondents felt
that social networking sites like Facebook are best-placed to build an
audience for paid digital content, compared with only 16% for network
operators. Despite Facebook’s minimal investment in TV compared with
Apple or Netflix to date, the growth of tablets and the new trend for
simultaneous multiscreen consumption means that Facebook is in an ideal
position to take advantage of the Social TV phenomenon.
“Informa Telecoms Media estimates that there will be over 100 million
tablets sold worldwide this year alone. This explosion has fueled the
growth in Social TV with many users already using Facebook, Twitter and
other tools to communicate via their handheld devices about the content
they are simultaneously viewing on the TV,” comments Nick Thomas,
Principal Analyst at Informa Telecoms Media. “But this also creates an
opportunity for broadcasters and advertisers: By harnessing the appeal
of social media and connected ’companion‘ devices, they can create
experiences which enhance – rather than distract from – the core TV
viewing experience, and even improve the advertising experience.”
Facebook‘s role in the future of television – as both partner and
disrupter – is developing in several ways, Thomas argues in a new white
paper from Informa Telecoms Media, “The
Future of TV: Strategies for Becoming Connected, Social and in the Cloud”.
“For broadcasters facing the threat of an on-demand, over-the-top
future, Facebook can help enhance the value of live, scheduled
programming. For over-the-top providers such as Netflix, Facebook can
help viewers to both discover and build communities around on-demand
content. Perhaps most intriguingly, Facebook may emerge as a major
distribution channel in its own right. Much of its extraordinary growth
has been fuelled by rich media content, primarily social games such as
Cityville. If gaming on Facebook has started to plateau, then perhaps
the next, even bigger, phase of Facebook’s development could be as a
platform for consuming and sharing TV content.”
These issues will be discussed by Facebook at the Social
TV World Summit in London in May. Karla Geci, Head of Platform
Partnerships, EMEA from Facebook will be delivering a Keynote Case Study
on Facebook Driving Social TV Engagement. She will examine:
- Directly integrating Facebook with TV content
- Partnering with broadcasters
- Emphasizing the relationship between social buzz and ratings
- Encouraging Facebook endorsements of real time content
As well as Facebook, the Social TV World Summit will feature an
impressive array of speakers from the forefront of social TV strategies
from companies such as Shazam, Al Jazeera, Foursqaure, Zeebox, MTV
Networks, NBC, BBC and many more.
About Informa Telecoms Media
The IPTV Awards are organized by Informa Telecoms Media (www.informatm.com),
the leading provider of business intelligence and strategic services to
the global telecoms and media markets. Driven by constant first-hand
contact with the industry, its 90 analysts and researchers produce a
range of intelligence services including news and analytical products,
in depth market reports and datasets focussed on technology, strategy
and content. Informa Telecoms Media also organises 125 global annual
events, attended by more than 70,000 executives worldwide.
For media information please contact Stephen Scott at [email protected]
or on +44 20 3377 3313
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