Foursquare, AmEx Extend Check-in Deals to UK

After what appears to be a successful rollout period in the U.S., American Express cardmembers can now unlock and seamlessly redeem a variety of location-based offers from retailers in the UK.

To participate, UK cardmembers need to sync their cards with their Foursquare accounts at sync.americanexpress.co.uk. Using Foursquare, they can then locate and check in to participating venues nearby. Redeeming a reward is relatively effortless: Offers are automatically credited to Cardmembers’ American Express accounts after clicking “Specials” and “Load to Card” within the Foursquare app.

[More from Mashable: Zynga, AmEx Program Offers Virtual Gifts for Real-Life Purchases]

A number of well-known franchises will be offering deals through the AmEx-Foursquare partnership at launch, including Bella Italia, Cafe Rouge, Eat, House of Fraser, Nando’s, PizzaExpress, Primark, Strada and Tesco.

Those retailers are each offering £10 cash back on purchases of £10 or more, minus Eat and Tesco, which are offering £5 cash back on purchases of £5 or more.

[More from Mashable: American Express App to Blast Daily Deals Based on Your Payment History]

Vouchers are a sizable market in the UK: 28 million people regularly redeem coupons, averaging £136 pounds in discounts per year, according to a 1,000-person survey executed by American Express in May.

Foursquare will not receive any revenue from the partnership for now, but expects to in the future, Evan Cohen, general manager at Foursquare, told Mashable. It should at the very least help expand the app’s reach in the country, which has a much smaller userbase compared to the U.S.

Foursquare has more than 20 million registered users worldwide.

This story originally published on Mashable here.

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